Oliver Tuszik

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There is strength in numbers. Cisco is an active member of the Alliance for Gray Market and Counterfeit Abatement and the International Anti-Counterfeiting Coalition, non-profit organizations devoted to global Intellectual Property protection and combating product counterfeiting and piracy.

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Today we are thrilled to announce the Cisco 2022 sustainability partner challenge winners for Asia Pacific, Japan, China (APJC), Europe, the Middle East, Africa (EMEA), Canada and Latin America (AMER Int’l).

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Cisco believes equally in sustained support over time to help other people beyond moments of crisis. The Talent Bridge program addresses the tech skills gap, connecting Cisco and partner employers to qualified candidates.

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Every year in May, CRN releases their highly-anticipated Women of the Channel List. This year’s list is not only the largest yet, but the number of Cisco leaders who were named to CRN’s 2022 Women of the Channel list is the most ever at 38!

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Cisco is excited to participate in the 2022 Channel Partners Conference & Expo, the world’s largest, independent channel event, which runs April 11-14 at the Venetian in Las Vegas. An estimated 6,500 partner attendees are expected from across the channel spectrum – VARs, service providers, managed service provider, distributors, agents, and consultants.

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What will make this industry thrive, grow, evolve and stay relevant is our ability to attract and nurture a community that is truly as diverse as the markets, customers and technologies we represent. I’m referring to our collective diversity.

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We’re helping our partners further deliver on their commitment to customers by announcing that Cisco ThousandEyes is moving to a full channel sales model. I’m thrilled about this and the work our teams are doing to support partners' needs in adding this capability to their Cisco portfolio.

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Partners make significant investments to sell Cisco products to our customers. Helping protect you and our customers from counterfeit products in the gray market is one important way we do this.

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If 2021 is any indication, 2022 will continue to be challenging – at least in the beginning. But at the same time, it also marks a period of potential growth, profitability, and an opportunity to reach higher.