mentoring

September 9, 2013

DIGITAL AND SOCIAL

Decoding Social Media Measurement

2 min read

Have you ever felt like measuring social media was like a trying to crack a secret code? Sometimes it’s difficult to figure out what data is important to measure out of all the information we are receiving. And as social media continues to become more of the way business is conducted, I’ve seen a shift […]

August 20, 2013

DIGITAL AND SOCIAL

Powerful Combination: Employees and Social Media

1 min read

I keep thinking about the phrase “power to the people” and thinking it’s definitely taken a whole new meaning when it comes to engaging employees in social media. During today’s Let’s Chat! #Ciscosmt Twitter chat with Cisco’s Petra Neiger (@Petra1400) and Salesforce.com’s Jennifer Burnham (@JennyDBurnham), we got a first-hand look at the ways employees can […]

July 31, 2013

DIGITAL AND SOCIAL

Creating Meaningful Events with Social Media

1 min read

The ins and outs of how to use social media effectively for on- and offline events can be overwhelming. What technologies do we use…how do we integrate social media, mobile, physical and virtual environments…and how do we make it a meaningful experience for participants? It’s a lot to think about before moving forward. The good news […]

July 29, 2013

DIGITAL AND SOCIAL

Using Social Media to Create ‘The Event’

3 min read

As final preparations are underway for the July 31st (9am PT) Let’s Chat! #Ciscosmt Training Series USTREAM broadcast, let’s get the conversation going early! Are there certain social media examples used for on- and offline events that stick out in your mind? What made them great or perhaps ideas to avoid? And what was used […]

July 10, 2013

DIGITAL AND SOCIAL

Social Media’s Impact on On- and Offline Events

2 min read

How do you turn social media on its head and make it unique for your initiatives? I’m always fascinated to see new approaches to using social media and get inspired by different organizations’ creativity. From specific initiatives to drive more traffic and awareness (like American Express’ Passion Project) to getting executives involved (like HubSpot’s CEO Manager […]

May 13, 2013

DIGITAL AND SOCIAL

Cisco Women and TechGirlsUK

1 min read

A Twitter success story Theresa Russell teaches Computing to teenagers in Lancashire, England.  We found each other on Twitter.  I was looking to better understand the newest trends in #EdTech.  She needed a female mentor for an international competition she had talked five students into joining.  We soon formed a team of teachers, mentors, and […]

April 5, 2013

DIGITAL AND SOCIAL

Getting the Insiders’ View of Social Media

3 min read

Did you happen to catch the Let’s Chat! #ciscosmt Social Media Training Series executive panel USTREAM broadcast on Wednesday April 3rd? It was the first installment of an ongoing series we will provide through regular Twitter chats and occasional video chats. Side Note: In between Wednesday’s executive panel broadcast and our next Twitter chat, taking […]

April 4, 2013

EXECUTIVE PLATFORM

Top 10 Tips for Executive Social Media

2 min read

Navigating social media can be an intimidating challenge for many people, but particularly for company executives who may not be naturally inclined to communicate using social channels or have the time to learn how to use them. My own experience with social media has evolved – initially by watching my teenage children use it to communicate, […]

March 26, 2013

DIGITAL AND SOCIAL

Getting the Executive Social Media View

2 min read

Since launching our internal executive social media mentoring program, it’s been really eye-opening to get a close up view of their perceptions around using this channel, their goals, and overall interests. We read and hear about different statistics all the time, telling us that executive participation is still in an early adoption stage and this […]