insurance

February 18, 2014

FINANCIAL SERVICES

The New Price of Attracting and Retaining Insurance Customers

2 min read

The insurance industry is facing a massive evolutionary shift driven by competition and changes in consumer preferences. The competitive battle is easy to see, as insurers delve out billions in advertising and marketing expenditures in an effort to attract and retain customers, while maintaining top of mind brand awareness and differentiation. And adding to the […]

January 15, 2014

FINANCIAL SERVICES

Emerging Insurance Practices: Cloud Computing

2 min read

The insurance industry is continuously looking for the simplest, most efficient method of providing consumers with the best service, while at the same time trying to reduce overall operating expenses. While insurance providers explore the right options for their business, one thing is certain, cloud-based environments are low-risk solutions that enable applications to increase business […]

July 16, 2013

FINANCIAL SERVICES

Understanding Today’s Customer: How Data Mining Can Help Insurers Increase Customer Satisfaction

3 min read

Imagine a customer calling their insurance provider and reaching a representative that has never spoken with them and is unfamiliar with the customer’s claims history or company policies. That doesn’t sound like a good experience. Now imagine after a quick verification from the customer, the same representative is able to access the customer’s complete insurance […]

April 25, 2013

FINANCIAL SERVICES

The Importance of the Omnichannel in Financial Services

3 min read

Technology has and will continue to be a key enabler across every product delivery channel within the financial services sector. You simply need to explore some of the newer bank branches, available applications within app stores or investigate online innovations inherent in many institutions’ web presence to see how engrained technology has become in the […]

March 28, 2013

FINANCIAL SERVICES

Recap of Cisco at Next Generation Insurance Summit and Best Practices in Retail Financial Services Symposium

2 min read

Cisco attended the Next Generation Insurance Summit (March 11-13) in Newport Beach, CA and the Best Practices in Retail Financial Services Symposium (March 13-15) in Carlsbad, CA. Some of the top minds in the financial services industry were in attendance and it was great to see these leaders deliver ideas and solutions for how to […]

January 31, 2013

FINANCIAL SERVICES

Customer Loyalty is the Ultimate Goal, Not Just Satisfaction

2 min read

Money is tight. Everyone wants to feel as if they are getting the most out of every dollar spent.  While brand perception and trust are vital, many insurers have refined their customer satisfaction focus to now pursue and measure customer loyalty. Like many other industries, the insurance industry is experiencing diminished returns on traditional advertising […]

December 4, 2012

FINANCIAL SERVICES

Satisfied Customers Aren’t Necessarily Loyal Customers

2 min read

Retention Trumps Satisfaction For about a decade, JD Power and Associates has been asking consumers to rate their satisfaction with insurance companies on a simple scale of 1-5. This summer, a study of the auto insurance industry found satisfaction, as measured by this simple survey, to be at an all-time high (2012 U.S. Auto Insurance […]