Kathryn Truesdale

Marketing Manager

Americas Lead, Financial Services Industry

As the Americas Marketing Lead for the Financial Services industry practice at Cisco, Kathryn is responsible for establishing industry and business relevance, creating market awareness and stimulating demand for Cisco’s business solutions for Retail Banking, Insurance and Financial Markets. Kathryn is responsible for go-to-market strategy, planning and execution with a focus on thought leadership, social media, PR, solution launches, demand generation, customer councils and events. In support of Cisco’s sales team, Kathryn focuses on getting outside of IT, reaching line-of-business executives, and transforming Cisco from an infrastructure company to a strategic IT and business solutions provider.

Prior to her current position, Kathryn served as an Americas Industry Marketing Manager with Cisco, where she helped grow Cisco’s awareness and relevance through high scale marketing and thought leadership for the Financial Services and Manufacturing & Energy sectors. Kathryn also led the marketing for the Smart+Connected Real Estate industry, managing third-party sponsorships, and implementing strategies for high touch and high scale marketing, as well as thought leadership. She has previous experience in Cisco’s Partner Marketing organization as Global Marketing Services Manager, as well as managing Media and Entertainment clients as a Customer Program Manager with Motricity.

Kathryn received her Bachelor’s Degree in Public Relations/ Business from East Carolina University. Kathryn currently resides in the Raleigh-Durham North Carolina Area with her husband and enjoys cooking, exercising, volunteering with the Raleigh Junior League, and spending time with family and friends.


October 1, 2014


Building Customer-Centric Organizations – Cisco at CIO Finance & Insurance Summit

2 min read

The CIO’s Finance Summit and Insurance Summit were recently held in Atlanta, GA and Cisco was a main sponsor at both events. The CIO Finance Summit provided a great opportunity for executives to have in-depth discussions on the best practices and strategies necessary to build customer-centric organizations. The CIO Insurance Summit brought together C-level executives […]

March 28, 2013


Recap of Cisco at Next Generation Insurance Summit and Best Practices in Retail Financial Services Symposium

2 min read

Cisco attended the Next Generation Insurance Summit (March 11-13) in Newport Beach, CA and the Best Practices in Retail Financial Services Symposium (March 13-15) in Carlsbad, CA. Some of the top minds in the financial services industry were in attendance and it was great to see these leaders deliver ideas and solutions for how to […]