Colleen Crafton

Americas Lead

Financial Services Industry Marketing

As the Americas Marketing Lead for the Financial Services industry practice at Cisco, Colleen is responsible for establishing industry and business relevance, creating market awareness and stimulating demand for Cisco’s business solution for  Retail Banking, Insurance and Financial Markets. Colleen is responsible for go-to-market strategy, planning and execution with a focus on thought leadership, social media, PR, solution launches, demand generation, customer councils and events.  Colleen and her team are laser focused on getting outside of IT, reaching line-of-business executives, and transforming Cisco from an  infrastructure company to a strategic IT and business solutions provider.

Colleen draws upon nearly 20 years of high tech sales and marketing from companies large and small including PanGo Networks, Infor (formerly MAPICS), InterCall, and Ciber (formerly Practical Business Solutions). Colleen is a member of the American Marketing Association, the eMarketing Association, Toastmasters, and the Financial Services Forum. Colleen received a Bachelor’s of Business Administration in Marketing from the University of Massachusetts, Amherst.  Colleen currently resides in Vero Beach, FL and enjoys playing tennis, sailing and  traveling on her free time.


January 31, 2013


Customer Loyalty is the Ultimate Goal, Not Just Satisfaction

2 min read

Money is tight. Everyone wants to feel as if they are getting the most out of every dollar spent.  While brand perception and trust are vital, many insurers have refined their customer satisfaction focus to now pursue and measure customer loyalty. Like many other industries, the insurance industry is experiencing diminished returns on traditional advertising […]

January 10, 2013


WEBINAR: Enabling High-Performance Trading Alpha: Beyond Low Latency to Sustained Performance

1 min read

As global financial markets become more interconnected and diverse, trading environments have become increasingly dynamic and responsive to real-time conditions. It is important for participants across the trading value chain to capture new business opportunities while reducing risks associated with today’s financial markets. Register today for our complimentary 60-minute Webinar on, Jan. 22 at 11:30 […]