digital
IoE Can Help Banks Regain Customer Trust by Delivering Better Advice and Mobile Services
3 min read
In years past, a visit to the neighborhood bank branch often featured face-to-face meetings with a trusted advisor who would guide customers through their most challenging financial journeys — often...
The Advice Advantage: How Banks Can Close the ‘Value Gap’ and Regain Customer Trust
2 min read
Today’s banking consumers are used to experiences that reflect their likes, dislikes, past histories, and even their future plans. But not always from their banks. These kinds of interactions are...
Social Best Practices for Events and Conferences
2 min read
Tradeshows and events are practically synonymous with the technology industry - after all our industry produces some of the largest ones in the world. Whether it’s unveiling new products or...
New Year = New #SocialRoundup Series
2 min read
Happy New Year and welcome to our first #SocialRoundup. In this new blog series, we will be bringing you more highlights on our social media efforts and best practices....
New Study Tells Retailers: Win Consumers’ Trust to Deliver the Hyper-Relevant Experiences They Want
3 min read
As Cisco’s chief marketing officer, an important part of my role is to build and maintain the trust of Cisco’s customers.In fact, “brand promise” ultimately relies upon the trust consumers...
2015 Is the Year of Hyper-Relevant Retail: Winning Shoppers with Efficiency, Savings, and Engagement
3 min read
“Mike” may be an avid golfer who enjoys meandering through the sporting goods section of his local retailer. But he would be a very different shopper the morning his plumbing...
In Retail, Insight Is Currency, and Context Is King
3 min read
Today’s retailers face a rising tide of change, disruption, and challenges, all driven by technology. As their business landscape is upended, many are struggling to adapt to changing consumer behaviors,...
How U.S. Banks Can Transform Customer Interactions to Increase Profitability
3 min read
You order a movie online and additional suggestions pop up, based on a deep knowledge of your likes and dislikes. You plan a vacation and similar suggestions appear, reflecting your...
IoT Tipping Point Propels Digital Experience Era
3 min read
Call me an optimist. We are fortunate today to watch the dawn of the Digital Experience era as the world becomes digitally more and more connected. Consider that there are...
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