digital

February 19, 2015

EXECUTIVE PLATFORM

IoE Can Help Banks Regain Customer Trust by Delivering Better Advice and Mobile Services

3 min read

In years past, a visit to the neighborhood bank branch often featured face-to-face meetings with a trusted advisor who would guide customers through their most challenging financial journeys — often...

February 19, 2015

FINANCIAL SERVICES

The Advice Advantage: How Banks Can Close the ‘Value Gap’ and Regain Customer Trust

2 min read

Today’s banking consumers are used to experiences that reflect their likes, dislikes, past histories, and even their future plans. But not always from their banks. These kinds of interactions are...

February 11, 2015

DIGITAL AND SOCIAL

Social Best Practices for Events and Conferences

2 min read

Tradeshows and events are practically synonymous with the technology industry - after all our industry produces some of the largest ones in the world. Whether it’s unveiling new products or...

January 22, 2015

DIGITAL AND SOCIAL

New Year = New #SocialRoundup Series

2 min read

Happy New Year and welcome to our first #SocialRoundup. In this new blog series, we will be bringing you more highlights on our social media efforts and best practices....

January 15, 2015

EXECUTIVE PLATFORM

New Study Tells Retailers: Win Consumers’ Trust to Deliver the Hyper-Relevant Experiences They Want

3 min read

As Cisco’s chief marketing officer, an important part of my role is to build and maintain the trust of Cisco’s customers.In fact, “brand promise” ultimately relies upon the trust consumers...

January 12, 2015

EXECUTIVE PLATFORM

In Retail, Insight Is Currency, and Context Is King

3 min read

Today’s retailers face a rising tide of change, disruption, and challenges, all driven by technology. As their business landscape is upended, many are struggling to adapt to changing consumer behaviors,...

November 13, 2014

FINANCIAL SERVICES

How U.S. Banks Can Transform Customer Interactions to Increase Profitability

3 min read

You order a movie online and additional suggestions pop up, based on a deep knowledge of your likes and dislikes. You plan a vacation and similar suggestions appear, reflecting your...

November 12, 2014

EXECUTIVE PLATFORM

IoT Tipping Point Propels Digital Experience Era

3 min read

Call me an optimist. We are fortunate today to watch the dawn of the Digital Experience era as the world becomes digitally more and more connected. Consider that there are...