In fact, that’s exactly why Cisco has been developing Internet of Everything Innovation Centers around the world. These centers encourage IoE innovation and development, bringing together customers, industry partners, startups, government
Years ago I once read that a sale doesn’t happen until there is a transfer of energy from one party to another party. I believe this to be 100 percent true. Your customer won’t buy from you unless they believe they or their company is going to
In an Internet of Everything era, enterprises and public sector organizations have developed an insatiable appetite for data. Data is being gathered from an increasing number of sources, and—from an analytics perspective—the more data your customers
This past week, I had the opportunity to speak with Dawn Kerwick, Vice-President of Marketing at ePlus. She had some great insight into what ePlus has been doing in the education sector, and I wanted to share that with you as part of the Partner
At the beginning of each year, I try to set a New Year’s resolution that is SMART (specific, measurable, achievable, relevant, and time bound), so that I’ll keep it. I especially like to set goals that are attainable and will drive tremendous growth
As the Cisco Partner Ecosystem continues its growth, and customers transform IT to increase business outcomes, we want to create opportunity for our partners so they can choose what makes sense for their business, and pick the roles they want to play
According to the annual IDC Digital Universe study, in a mere five years, about 1.7 megabytes of new information will be created every second for each human being on the planet. Yet, incredibly, nearly 99.5 percent of data (currently) is not analyzed
The most powerful marketing content is an inspired success story. In my recent blog, I told you how our Master Specialized partners are solving customers’ key business problems. I want to share another incredible story of how a Cisco partner, Core
Ecosystem marketing manages a difficult balance between touting the virtues of the whole ecosystem and showing the value of individual partner relationships. It’s a tightrope and often somebody feels slighted if you are not careful in your approach.
