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How many of you remember when Marketing Velocity was just an event?

We brought together hundreds of marketers from around the world with one goal: Connecting and building our partners marketing practices. Then we decided that it wasn’t enough. We wanted to help our partners drive demand for their businesses by creating a way to accelerate your marketing efforts. 

In the spirit of Partner Summit’s theme, “Everything Possible” I am excited to share that we are still pushing the boundaries of the limitless possibilities that Marketing Velocity can offer. It is designed to build community amongst our partner marketers and Cisco Partner Marketing Managers, educate and enable partners to build brand, differentiate your business, and drive demand.

Join us in Marketing Velocity Voice to engage in conversations with your peers to gain marketing & industry insights, inspire and share ideas, and climb the leaderboard to earn great rewards.  I can’t wait to hear what you have to say.

Visit Velocity Learning to find courses, webinars, trainings, and ebooks developed to modernize your marketing practice & position your business for the future.

Next stop – Marketing Velocity Central, where we provide you with content to build out marketing campaigns including, email and social copy, images, logos and shareable content to drive customer engagement. Keep an eye out for two new campaigns there: Power Hybrid Work and the Partner Programs Public Relations Kit.

We’ve heard your feedback about these platforms and will continue our journey to build an innovative space with cutting edge digital content and a simplified experience.  

Coming soon you will be able to:

  • Experience an improved MVC campaign design to help you understand the customer target audience, customer opportunity and the point of entry based on adjacent technologies. Our goal is to provide you with campaigns that will drive the greatest demand and alignment with Cisco with strategies
  • View functionality and design updates to the Agency Marketplace on MV Central including the ability to have your own marketing agency upload leads and proof of performance on your behalf.
  • And lastly, have fun while working. You will earn points in MV Voice for activities executed in MV Learning & MV Central.  Those points can be redeemed for exclusive prizes. 

Stay tuned for more and don’t forget to tune into the Partner Summit session titled, “How Sales and Marketing Alignment Drives Faster Profit & Growth” (BIS16) where Luxy Thuraisingham, Head of Global Partner Marketing and Vicki Batka, VP of Sales, APJC will be discussing the revolutionary impact that sales and marketing can have when they work together. You don’t want to miss it.

Register now for Partner Summit 2021!

 


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Authors

Christine Otts

Director, Partner Demand and Acceleration, Global Partner Marketing