It’s been just over two months since Cisco unveiled our vision for the new era of networking, The Network. Intuitive. The response has been amazing. Employees, partners, customers, and influencers are all excited about what happens when a network constantly, learns, adapts and protects.

And the more people learn what Cisco’s intent-based network can do, the more excited they get.

Which is why we asked Peter Dinklage to tell the next part of the story in a video launched today (one below). This next chapter is about helping businesses understand just how game-changing the new network is – and that Cisco is the only company capable of building that network.


To help businesses understand what Cisco’s network makes possible, they need to hear about these innovations in a simple and relatable way. We worked with Ogilvy, our new agency, to develop the idea for the video. The team did a fabulous job making something that is both surprising and bold – just like the new network.

Peter Dinklage is the perfect messenger because of his global fame and ability to speak in a bold, intelligent, and captivating way. As he wanders through the streets of London, you hang on to each of his words as he describes just how simple – and monumental – the new network is.

This video provides the air cover our sales teams and partners need by creating buzz and excitement in the marketplace. It becomes a reason to connect to discuss how Cisco can help businesses meet their goals using the new network. It also brings a strong sense of pride for our brand to our employees, partners, and loyal customers.

I’m so excited to have Peter on board. And so proud to share this video with the world.

Help us amplify the next part of the network story by sharing the video on your social channels using #networkintuitive.



Karen Walker

Senior Vice President and Chief Marketing Officer