Cisco Partner Summit 2025: Everything You Need to Guide Customers Through Their Complete Collaboration Journey
The journey to delivering truly impactful collaboration experiences has always been full of opportunity, now it is even easier! Partners like you have shared that, while there have always been great products and incentives, connecting the dots across the customer lifecycle could be even easier and more rewarding.
That is why this year we are excited to unveil a new approach, one that brings everything together. At Partner Summit 2025, in our session “Behind the Curtain: AI Powering Profitable Growth in Collaboration,” my colleagues Brett Harrison, Snorre Kjesbu, Vinod Muthukrishnan, and I shared how we have aligned partner profitbility tools, incentives, and resources to support you at every step of your customer’s journey. From first engagement to full adoption and beyond, we are making sure you have a clear path to success with Cisco Collaboration.
It is all about simplifying your work, strengthening your business, and delivering even better outcomes for your customers.
You can rewatch the session here: Behind the Curtain: AI Powering Profitable Growth in Collaboration!
The Complete Customer Lifecycle Journey
Let’s walk through the new Cisco Collaboration experience together, as partners, at every stage of the customer lifecycle.
1. Awareness: Sparking Interest and Demand
The journey begins with sparking awareness. You need campaigns that cut through the noise and resonate with your target customers.
We’ve refreshed our campaigns to make them even more exciting:
These are proven, ready-to-deploy resources to jumpstart demand and drive new conversations!
2. Discovery: Understanding Customer Needs
Next comes understanding what your customers need. Without the right tools, it’s easy to miss opportunities or lose momentum.
- Launching in Q2, our Customer Assessment Incentive: Competitive Calling Assessment & Contact Center Assessment
- Activate the Workplace Promotion
- Fully scripted demos in our Demo Toolbox make every discovery conversation impactful
3. Demo and Design: Bringing Solutions to Life
Visualization is key. Customers need to see how Cisco Collaboration fits their world.
These help you move seamlessly from interest to tangible solutions, helping customers envision success.
4. Procurement: Streamlining the Path to Purchase
Complexity in procurement can slow deals and erode trust. We’re making it simpler.
- Simplified pricing and new cross-architecture incentives like the Activate the Workplace promotion
- Enhanced Partner Pricing Discount programs and Competitive Device Displacement Discount
- Collab in EA 3.0 (PPT Overview Option 1: Link) (Data Sheet Option 2: Link)
5. Deployment and Adoption: Driving Value Beyond the Sale
The real value happens after the deal closes, when customers go live and start realizing outcomes.
- Webex CC Migration Tool: Learn more information about migration and the new tool here
- Adoption Guides and enablement resources
These will support every phase of deployment, ensuring smooth transitions and strong adoption!
6. Practice Building: Investing in Your Team’s Growth
Your team’s expertise powers customer success. We’re here to help you build new capabilities.
- Sunset Learning AI Course and AI deployment ebook
- Cisco Powered Services for Meeting Rooms: Highlight your company’s ability to sell structured, comprehensive room solutions
7. Ongoing Success: Resources and Recognition
Ready to win in the mid-market? We’ve got specialized resources for you.
- 1H Readiness Infographic and Analyst Mid-Market Playbook (here )
- WebexOne on the Road: Coming to a city near you with hands-on experience and local connection to Cisco teams
And, of course, celebrating those who excel:
- Global Collab Partner of the Year (APJC): Data #3 Limited
- EMEA Collaboration Partner of the Year: avodaq AG
- AMER Collaboration Partner of the Year: CDW
- See the full list of Collaboration Award Winners here
Your innovation, dedication, and customer success stories inspire all of us. You’re not just selling collaboration; you’re transforming how organizations work!
What’s Next?
Here’s what you can do this week:
- Pick one customer who bought collaboration technology from you in the past 12 months but isn’t fully adopted yet.
- Use the new Adoption Guides to assess where they are in their journey and identify what’s missing.
- Reach out with one specific recommendation, a new assessment, a room design consultation, or an adoption workshop to help them take the next step.
That’s it. One customer. One action. One week.
The tools are ready. The incentives are aligned. The only question is: Are you ready to guide your customers through the complete journey?
We’d love to hear what you think. Ask a Question, Comment Below, and Stay Connected with #CiscoPartners on social!
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