Cisco Partner Ecosystem in the Midmarket
When you hear the name Cisco, what comes to mind? A pretty safe bet is that you think “enterprise networking leader.” Of course, we want you to always think of us in those terms, because it’s true.
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Partner Voices: Solution Partner KEMP Technologies Delivers Reliability for Cloud Services Provider
To show yet again how vital the Cisco Solution Partners are to our Cisco Partner Ecosystem, we’re highlighting how KEMP Technologies helped cloud services provider Peak 10 implement new infrastructure to keep up with customer demand.
An Abundance of Riches: Dig into Your Solution Partner Program Resources
The Cisco Solution Partner Program is a tiered membership program for independent software and hardware vendors that want to grow their business by creating and delivering Cisco-based solutions. We offer many valuable resources that our partners can
Cisco Partner Ecosystem Progress
Back in March, as part of Cisco Partner Summit, I presented the Cisco Partner Ecosystem, which includes our existing channel program and our services program, and involves a much broader set of partners, such as Independent Software Vendors (ISVs)
Six “Must-Do”s for Successful Ecosystem Marketing
A partner ecosystem is not just a list of partners. It’s a portfolio of select partners who are selected because of the value they add from one or more of these perspectives: technology, integration, influence, go-to-market, or market access.
Partner Voices: Logicalis Goes Back to School with Paradise Valley
Sometimes for series such as Partner Voices, I spend a lot of time planning. I will often spend a lot of time on the phone, sending emails out and generally trying to dig up the latest and greatest Cisco Partner success stories.
Big Changes Become Big Opportunities in Branches
Mobility and cloud innovations have been happening so fast that it’s easy to overlook the place where these technologies have the most impact – the branch.
Mega Mentor: The power to get the most from others
Well I’m wrapping up my series on marketing superpowers, and to finish up, we will take a look at Mega Mentor! I’ve worked hard to keep you up-to-date on each of our superheroes, but if you’ve missed any of them so far, here is what we’ve covered
IoE: So Much Data, So Many Great Partner Opportunities
You know the Internet of Everything (IoE) is gaining traction when you hear about it from the guy changing your oil. Earlier this month I was dropping off my car for its regular service when the technician began asking me how the Internet of