Today’s events at the IoT World Forum included a very interesting keynote address by Cisco’s CEO John Chambers, as well as some exciting breakout sessions. Leading business executives shared their ideas and visions, which in turn are shaping IoT across their industries.

It’s been a special treat to show off the power of the Cisco Connected Mobile Experiences (CMX) solution to attendees at the event. We deployed CMX in the beautiful event venue, during John Chambers’ keynote, and during break out sessions. Let’s take a closer look at how attendees have been seeing CMX in action:

IoT Venue: Hotel Arts

IoT World Forum is taking place at the Hotel Arts on the seafront in Barcelona. The lower ground floor houses the Keynote room, the conference rooms, registration, demo showcase and partner rooms.

The latest version of CMX, V7.6, in a pre-release form has been running at the Hotel Arts IoT venue all week. CMX allows organizations to gather and analyze aggregate location data on devices from their Cisco Wi-Fi network. For example, we can see device count and dwell time in total and by location.  The new CMX analytics dashboard (available with CMX 7.6, to be released later this year), looks like this:


CMX Location Analytics also shows device density. Here is a heat map showing the conference area.


Keynote Analytics

Looking at some of the analytics from this morning, one of the most stand out snapshots was in the general keynote area showing the number of devices. Here is a view during John Chambers’ keynote session.  We can see the number of devices in the keynote session, including a peak at 289 devices at 8.24am (6 minutes before the keynote began). Since the room can hold at maximum 400 people, we can draw the conclusion that approximately 70% of people in the venue had WiFi on their device (maybe even more as the venue was only filling up at this stage).


Mobile Browsers

CMX Browser Engage is another piece of the CMX solution, which allows organizations to push location-relevant content such as notifications and deals over the wireless network onto end users’ mobile web browsers in the venue. This feature has been used throughout Hotel Arts, with local services and information being pushed to delegates surfing the web on their mobile devices connected to conference WiFi.


Jumbotron Display

On the main Jumbotron digital screen in the assembly area outside the keynote rooms, CMX Analytics location data drawn from the venue’s wifi network is being shown periodically. Everyone can see how CMX Analytics visualizes the location information specific to that particular day or holistically over the week.


CMX Breakout Panel:

One of the breakout sessions included an interesting panel discussion relating to “connected people.” Industry executives from retail to software, from hospitality to hardware talked about how mobility was shaping their business and shared their ideas and plans on how to adapt to the trend.

I had the opportunity to sit on the panel and talk about the innovations behind the CMX solution and share the opportunities related to location-based services in the Internet of Things. One of the other panelists was CMX retail customer INTU. CIO Gian Fulgoni gave some very valuable insights on how they are using innovation to prepare for the future by using WiFi and the Cisco CMX solution in order to offer optimized services and better engage with their 30 million unique customer visitors.


Learn more about the potential of CMX at: www.cisco.com/go/cmx.

For more on the IoT World Forum, visit http://www.iotwf.com/



Brendan O'Brien

Director Global Product Marketing

Connected Mobile Experiences