Petra Neiger

No longer with Cisco


March 12, 2013


Social Media Is Like Gelato In A Cone #CiscoSMT #SocialSavvy

3 min read

Last week I spoke at an event and the definition of social media came up. Some people refer to social networking tools when they speak of social media while others refer to the notion of engagement and content on the web. I’m more of a “gelato in a cone” kinda gal. I view social media as […]

December 17, 2012


Social Media Tips in Bite-Sized Packaging

3 min read

As the year is drawing to a close, I like to reflect on the friendships and professional relationships I have built and nurtured over the year. There are many people and organizations that come to mind and it would be too long to list them all. Let’s just say, it’s been a wonderful year and […]

November 28, 2012


5 Nuggets to Make Sense of the Crazy World of Social Media

2 min read

I presented at the BtoB Networking Breakfast (#BtoBNet) today and wanted to share my slides in this blog along with some food for thought based on my presentation: Not all social media participants will converse, comment or create. The Forrester social technographics ladder outlines 6 active social participation categories that also include people that are spectators […]

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