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Aruna Ravichandran

Vice President & Chief Marketing Officer

Webex Collaboration

Aruna Ravichandran is a change agent and recognized authority on ‘the future of work’, with a track-record of guiding customers, partners, and global teams through workforce and technology transformations. Aruna brings a unique parallel expertise in technology and marketing, where the office of the CMO is a ‘growth partner’, not a marketing cost-center. She marries her computer engineering background, with a maniacal customer focus, and a business-outcome philosophy that is based on equal parts: purposeful storytelling and data science. Bridging the roles of the CMO, CIO, and CXO, Aruna believes in the power of marketing as a revenue creator, a brand value accelerator, and enabler of human connection. She is an outspoken proponent of leading with a people-first approach, to shepherd business leaders towards a more innovative, culture-conscious, and inclusive way of doing business. As an industry expert on SaaS marketing and enterprise technology, Aruna has a track record that spans more than two decades – building SaaS and digital routes-to-market and expanding the service addressable market – for companies including HP, Juniper, CA Technologies, and Cisco. In her current leadership post as the Vice-President and CMO for Cisco Webex, Aruna oversees marketing for the $6 billion organization, as a growth engine for the company. Aruna has authored two pioneering books on DevOps, is a contributor for Forbes.com, and serves on multiple corporate boards. She is a multi-award honoree, including: Top 100 Most Influential Women in Silicon Valley 2016, and the National Diversity Council’s 2016 Most Powerful and Influential Woman. Aruna holds an MBA and MS Computer Engineering from Santa Clara University and a BS Computer Science from Bangalore Institute of Technology (BIT). She was also a graduate of the esteemed CMO Leadership program at Kellogg Business School in 2019.

Articles

May 8, 2019

COLLABORATION

Announcing the Webex Customer Awards Program

We are thrilled to announce the first-ever Webex Customer Awards program to recognize and celebrate our Webex customers. We are now accepting nominations in seven categories and the winners will be announced at Cisco Live in San Diego on June 10.

April 11, 2019

COLLABORATION

People Insights: Getting to the Heart of the Matter

People Insights is an idea that has been pursued for decades, but is now here, in a way that is rich, complete, and up-to-date.

April 1, 2019

COLLABORATION

There’s a Billion Ways to Use Cisco Webex Board

In the March 31 episode of Billions aired on Showtime, Taylor Mason Capital is up and running and everything needs to be best-in-class with the Webex Board.

March 18, 2019

COLLABORATION

66% Say They’d Switch Vendors in Order to Get an Intelligent Online Meeting Solution

Today’s audio and video conferencing solutions can be simply ineffective. People need something that makes them more productive, so Cisco resolved many existing problems through cognitive collaboration.

March 6, 2019

COLLABORATION

Analysts’ Day: The Experts are Impressed with Cognitive Collaboration

Industry analysts validate Cisco's vision of cognitive collaboration, that the enormous power of AI will help us leverage instantly available, accessible data to better communicate and collaborate.

February 13, 2019

COLLABORATION

The Green Button: Webex Meetings Users Declare it a Winner for Web and Video Conferencing

At Cisco, we are extremely proud of our new Webex products. We listened to our customers and resolved some age-old problems by making collaboration and communication a one-touch action.