Alan Sardella

Manager, Product Marketing

Alan Sardella has over 20 years in the IT and telecommunications industries, in roles including product management, training, and marketing (corporate, technical, product, and solutions). He has helped introduce dozens of networking products into the marketplace since 2005. Alan is currently a Senior Marketing Manager at Cisco, focusing on SDN and NFV solutions in the WAN and data center domains for communications services providers of all stripes—traditional telcos and service providers, as well as mobile operators and cloud providers. Previously Alan was VP of Marketing at Cariden Technologies, acquired by Cisco in December of 2012 and the basis of Cisco’s WAN Automation Engine (WAE). He has worked for other equipment providers in various marketing roles and (further back) other IT companies in software development.

Alan holds an M.A. in Humanities from San Francisco State University, and a B.A. in Liberal Arts (Computer Science Co-Op Program) from Virginia Polytechnic Institute and State University.


October 23, 2014


Pathway to a Cloud-Ready Wide-Area Network (WAN)

4 min read

Tighter Planning Cycles for Greater Efficiency with the Evolved Services Platform In the global geography of telecom, wide-area networks (WAN) are oceans of uncertainty. Resource-constrained and multivendor, WANs produce delays and outages in far-flung and sometimes remote areas, posing a special set of issues that are distinct from those we see in data centers and […]

October 17, 2014


What’s in the Cisco Evolved Services Platform’s Orchestration Engine?

2 min read

We created the Evolved Services Platform (ESP) to help our customers increase service revenue while driving down costs. In doing so, we needed to make it expansive to include the breadth of technologies and solutions that would apply to many domains (such as access, Wide Area Network (WAN), and data center) and technologies (such as […]

October 13, 2014


Cox Communications and Cisco Jointly Present on Innovations in Network Monetization and Optimization

1 min read

Project Illustrates How Software Defined Network (SDN) and Network Functions Virtualization (NFV) Work in Concert to Enhance How Networks are Designed, Operated, and Monetized Last week, I blogged about some...

Broad Industry Support Taking Network Functions Virtualization (NFV) to Next Level

2 min read

Cisco will Leverage OPNFV Efforts in Evolved Services Platform (ESP) Development Most people following industry trends are aware of the ETSI Network Functions Virtualization (NFV) Industry Specification Group, which was formed in 2012 and kicked off its first set of specifications in October 2013. These documents are commonly used references in the growing movement to […]

Cox Communication Automates Virtualized Services with Cisco Evolved Services Platform

2 min read

There is a video available on YouTube describing a collaborative project with Cox Communications on virtualized residential services.  Dave Ward, Senior VP and CTO at Cisco Systems, is joined by Jeff Finklestein, Executive Director of Architecture at Cox Communications, and Alon Bernstein, Distinguished Engineer at Cisco. They discuss, in the context of Cisco’s Evolved Services […]