We are in the midst of the era of customer and workforce experience. I read one report predicting “by 2020, customer experience will overtake price and product as the key brand differentiator.” Consumers and employees are more loyal to companies that go beyond products and services to deliver unique and rewarding experiences for new insights, flexibility and value.
To help our customers accelerate participation in the trend toward digitization, we’re launching this week a new set of Digital Capabilities in the context of Digital Ceiling, Customer Experience and Workforce Experience.
These new Cisco Digital Capabilities are simple solutions proven to improve customer and workforce experience to increase revenue and competitiveness, enable new business models, and improve customer and employee retention and loyalty. Each of these involves putting together connectivity with rich analytics, providing insights that can be harnessed by our customers in new ways.
Within the Customer Experience Digital Capability, we’re launching three key offers to help transform the customer experience:
- Virtual Expertise: Face-to-face, real time personalized interactions from anywhere, anytime and on any device
- Mobile Experience: Create differentiated, relevant experiences through mobile devices
- Intelligent Branch: Provides a rich, comprehensive, simplified experience across a varied, yet unified set of applications throughout a customer’s journey
And in our Workforce Experience Digital Capability, we’re introducing Workspace Productivity to increase employee engagement and productivity, and enhance innovation by transforming the workplace into a flexible, collaborative environment that helps empower today’s digital workforce. Continue reading “The Emerging Era of Customer and Workforce Experience”


