Sandra Acham is responsible for integrated marketing communications and the management of cross-functional marketing mix for enterprise and mid-market businesses. She has also been instrumental in marketing a variety of technology solutions including audio broadcasting, customer relationship management, security, networking, software and hardware solutions for both product and services.
Throughout her career, she has been a key contributor to global marketing initiatives and collaborated with dynamic global teams to increase marketing unity, communications, product awareness, and year over year profits.
Prior to Cisco, Sandra worked at start up companies to large global enterprises where she lead a variety of marketing initiatives from corporate communications to strategic planning and execution.
Sandra holds a Bachelor of Arts degree in Environmental Studies from San Francisco State University.
The real work of retailers is building a trustful and relevant relationship, creating a series of positive interactions with shoppers, and ultimately selling merchandise. Employee engagement is critical to both