There are three types of baseball players: Those who make it happen, those who watch it happen and those who wonder what happens.
- Tommy Lasorda
Kevin Costner’s character in “Field of Dreams” hears the voice “If you build it, they will come” which drives him to convert his cornfield to a ball field, attracting legendary players to fulfill his ultimate fantasy baseball game.
When companies build video collaboration spaces, will employees rush to the field, eagerly start using these solutions, find immediate value and fulfill the dreams that justified this investment? Not necessarily.
In our experience, companies need to drive video adoption by communicating the answers to the two most important questions that drive human behavior -- “Who says so?” and “Why should I?”
Regrettably, sometimes IT leadership takes the “Build It and They Will Come” approach, driving the design and deployment of an extensive video architecture without the right partnership with the lines of business. Decisions about where to put video solutions -- such as immersive TelePresence, multipurpose rooms and other endpoints – are often based on assumptions about Read More »
Cisco is proud to sponsor the DoGooder Video Awards for the third year in a row. These awards recognize the creative and effective use of video in promoting social good.
The submissions included a wide array of funny, moving, and informative videos that embraced strong storytelling to communicate important messages. It was a difficult task, but the DoGooder Team has chosen the finalists -- and now it’s up to the public to choose the winners.
Visit the contest site today and cast your vote. Public voting is open through March 10, 2014.
Cloud, Cloud, Cloud and… Cloud!! There has been much justified excitement about the Cloud and the benefits that it can provide. XaaS is here to stay with everything from HR systems to CRMs launching multi-billion dollar transformations in the way business is done.
Within Cisco, we are in the middle of an exciting transformation of our own internal Digital services and platforms with the Cloud revolution as a backdrop. The work is exciting, and daunting, as it spans across multiple Communication and Marketing capabilities that will ultimately be consumed by our customers, partners and employees.
So, if things are going well, why put the effort in to changing it?
Jimit Arora has a nice summary in InformationWeek on some of the factors around successful Enterprise Cloud adoption. He points to looking at cloud through the “lens of agility, competitiveness, not cost” and giving people a “compelling reason” to step out of their comfort zone.
In our industry, sitting on your laurels results in quickly being passed. It’s critical for us to be constantly improving how we do things and Cloud is providing a major opportunity to do just that.
Are we there yet?
Cisco is examining the opportunity from a capabilities point of view with an eye towards consolidating and converging areas that exist for both internal and external use. The line between what’s inside and outside of a large Enterprise has been gradually fading since… well, since the advent of the internet. As we tick off each capability we want to enable, there are many examples where we are already ‘there’ and have been for awhile. For example, when Cisco acquired WebEx Communications in 2007, we quickly became their largest consumer of cloud-based Communication services and we remain one of WebEx’s top ‘customers’ by volume today. As a Cisco employee, I use the same service that our customers use and we use it both inside and outside the firewall without giving it a second thought.
Another area of where we are pretty much ‘there’, is with our video capability. Using both 3rd party and Cisco technologies like TelePresence, we are able to move video seamlessly to customers, partners and employees as needed. We demonstrated this capability in a dramatic way during the Cisco CloudVerse launch in 2011. We went so far as to combine a major internal event, our Company Meeting, with a live external broadcast to industry analysts and the press.
However, there are number capabilities that remain an opportunity for Cisco. One area where the improvements could be dramatic is in eliminating needless divisions between internal and external in the content management and delivery space. The lines between what goes to a customer, partner or employee should simply be a matter of policy and not a matter of digital capabilities or infrastructure.
There will certainly be cost savings around the re-use of internal content for external consumption, but the main benefit will once again be around agility. Imagine the possibilities of a simplified architecture where content and new innovative capabilities can be delivered simultaneously to anyone within the broader corporate ecosystem. Getting the right content, to the right person, just-in-time has long been the promise of Digital and that will be greatly accelerated by a converged, cloud-based communication architecture.
If you find yourself within a large Enterprise examining Cloud-based Digital Marketing and Communication capabilities from the IT or Business perspective, I would love to hear your thoughts on the opportunities and challenges in the space.
It’s Hard to believe we’re already in February 2014. It seems like just yesterday we were making cloud collaboration predictions for 2013– forecasting that cloud and the demand for interoperability would drive innovation and help businesses harness the power of video.
Well, 2013 saw all of that and more happen in the world of collaboration. And I predict there will be more from the cloud, as well as other smart, cool and exciting video innovations in our (near) future.
Here’s what I predict is on the horizon:
Communications will be ever more visual, so you’ll use video with more people and in more situations – and cloud makes it more accessible.
The 2014 workforce isn’t a sedentary group – it’s mobile, global and social. And people won’t move for jobs anymore–jobs will become more flexible for people. I know. I manage a globally dispersed team and on any given day find myself visiting China and the United States, all from my office in Norway. Adaptive, intuitive and connected video solutions will continue to allow an innovative and collaborative workplace experience that can be accessed anywhere – from the boardroom to the browser. This year, the cloud will continue to empower workers with access to video anytime, anywhere and on any device, including new environments and use cases such as “always on,” real-time collaboration in research labs and lectures in global classrooms.
2014 will be the year that business quality video is expected by consumers during their online business interactions. We’ll see video solutions used extensively in Read More »