When I talk with service provider customers these days about their goals, it’s a very different conversation than in the past. It’s no longer just technology and procurement people in the room; more and more, the people launching the actual services are steering the discussion. And they don’t want to hear about all the complexity of what happens in the network, or focus on cable modem termination system (CMTS) speeds and feeds.
These customers are facing stiff competitive pressure to scale bandwidth many times more than what the current network supports. They’re looking to increase top-line revenues by launching new cloud-enabled services for converged video and “Internet of Everything” (IoE) capabilities in the connected home. They’re preparing for DOCSIS3.1 and evolved Converged Cable Access Platform (CCAP), and they want to make it easier and less expensive to implement them. And they want to know what we’re doing to help them extend fiber deeper into the network, virtualize functions, and converge residential and business networks to lower costs.
This is a much more strategic discussion. And it’s one we’re anxious to have, because that’s exactly why we created the Cisco cBR-8 platform.
Cisco cBR-8 Leapfrogs the Competition
Cisco cBR-8 is designed from Read More »
Tags: cable, cable access, cBR-8, ccap, converged cable access platform, docsis, Service Provider
So Spring is finally here in the New England Area, the snow is finally gone after a record breaking snow fall totals, and the flowers are starting to sprout.
Last week, we announced that ACG Research again confirmed that Cisco continues to be the leading provider of Mobile Packet Core and Mobile IP Infrastructure over the past several quarters. Now another analyst firm, Infonetics Research highlighted that Cisco has indeed garnered the Packet Core Lead at 21.7% based on EPC / 3G Packet Core data in their report “Mobile Infrastructure Equipment” for Q4 2014.
So where is this customer momentum coming from you ask? Well last month Read More »
Tags: ASR5000 Series, AT&T, Cisco, connected car, EPC, esp, Everything Everywhere, Evolved Packet Core, evolved services platform, LTE, mobile backhaul, Mobile IP Core, MPC, packet core, PMB, Premium Mobile Broadband, prime network management, Service Provider, Service Provider Policy Suite, Telefonica LTE-in-a-Box, Virtualized packet core, vPC, XL Axiata
By Leonard Luna, Senior Marketing Manager, Cisco Service Provider Solutions
Cisco’s one-two punch for IP Optical Convergence in 2015 began with an impressive showing in March at OFC in Los Angeles, and crescendos with our annual Spring Packet Optical Networking Conference (PONC) being held May 12 -14 in Dallas TX – shaping up to be our most comprehensive and informative PONC ever.
Highlights from OFC
Day one of OFC could not have started on a higher note – Verizon announced Cisco as a key partner in the deployment of its next generation Read More »
Tags: Cisco, epn, OFC 2015, Optical Systems, Packet Optical Networking Conference, PONC, SDN, Service Provider, Verizon
ITD (Intelligent Traffic Director) has been selected in Top 3 finalists in the Best of Interop 2015 Data Center category. ITD Delivers:
- $2 Billion TAM disruptive technology: This technology innovation disrupts today’s $2 Billion TAM for load-balancers, redirection and clustering solutions
- 100x Scale improvement: The high-end load-balancers today can handle about 200Gbps traffic. ITD can load-balance 20Tbps traffic.
- 1000x cost-savings for customers: A 40Gbps L4 load-balancer costs about $200k to customers. ITD provides multi-Tbps load-balancing for a fraction of the price.
- Zero Latency: ITD performs load-balancing, redirection, NAT and access control, all in one-clock cycle in hardware, hence it introduces zero latency.
- 10x OPEX savings : Order of magnitude reduction in configuration, and ease of deployment
- Overall CAPEX savings : Wiring, Power, Rackspace and Cost savings
- 70+ customers interested in deploying within 1 month of shipping.
- 10x High availability : N + M redundancy, health-monitoring and automatic failure handling
- $15 Billion install-base can be leveraged: The technology has humongous market capture potential. It works on existing hardware. $15 Billion install-base of Nexus switches is able to use this technology.
- 30+ patentable ideas: ITD has unprecedented innovations.
Cisco ITD (Intelligent Traffic Director) is a hardware based multi-Tbps Layer 4 load balancing, traffic steering and clustering solution on Nexus 9K/7K/6K/5K series of switches. It supports IP-stickiness, resiliency, NAT, (EFT), VIP, health monitoring, sophisticated failure handling policies, N+M redundancy, IPv4, IPv6, VRF, weighted load-balancing, bi-directional flow-coherency, and IPSLA probes including DNS. There is no service module or external appliance needed.
ITD has a lot of different types of use-cases. Some of these are:
- Create a multi-Tbps Firewall
- Create a multi-Tbps Video-cache
- Firewall/IPS/IDS/WAF load-balancing.
- Web Server load-balancing
- Application server load-balancing
- Replace WCCP. Redirect and Load-balancing traffic to Web-cache, WAAS, WAE
- Traffic steering to VDS/video-cache/Professional Media Network devices
- Load-balance to Hadoop/Big-data cluster.
- load-balancing to mobile equipment
- Load-balancing to Layer 7 load-balancers
- Replace legacy features such as ECMP, port-channel, PBR, etc
Recording of the presentation
Tags: best of interop, Best of Interop 2015, Best of Interop Finalist, Big Data, Cisco, Cisco Nexus, Cisco Nexus 5600, Cisco Nexus 7000, Cisco Nexus 9000, Cisco Nexus Switches, cloud, Cloud Computing, data center, innovation, interop, load balancer, nexus, Nexus 7000, SDN, server load balancer, Service Provider, video
The world of the service provider, specifically for cable and telco providers, is becoming an ever-changing environment. Previous funding models, like USF and ConnectAmerica, are in flux. Customer demands are shifting from lower bandwidth consuming web browsing to immersive video, cloud services, the Internet of Things, and other bandwidth intensive applications. These changes, if not planned for and adapted to, can weaken service provider operations and customer satisfaction.
Developing a strong service provider business that can pace itself with these Read More »
Tags: Cisco, Service Provider