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How Collaboration is Increasing Revenue for Manufacturers

November 18, 2013 at 2:56 pm PST

In my last blog post, I discussed how mobile collaboration is bringing flexibility to the manufacturing industry, offering transformational benefits in a variety of functional areas including R&D, operations, customer service and sales. Today, I want to take a deeper dive into not just how collaboration can reduce cost, but how it offers manufacturers the potential for real revenue growth.

Mobility Makes Real-time Impact_Cisco Manufacturing

The Opportunity
Along with rapid acceleration of the bring your own device phenomenon and the forecast that there will be 1.4 mobile devices per capita by 2017, it is becoming increasingly obvious that the manufacturing workforce is evolving and going mobile.  Yet, many manufacturers are still trying to substantively leverage collaboration and take full advantage of its benefits in a way that impacts the bottom line.

One key opportunity is to use collaboration to better connect product experts and customers. However, without effective collaboration tools, it can be difficult for sales to broker this communication. Mobility solutions enable sales teams and customers services reps efficient access to newly connected plant floor expertise, helping facilitate customer product questions in real time via phone call, text, e-mail or even videoconference. Not only is customer satisfaction improved, but also sales conversion rates increase when the salesperson or service rep secures answers to difficult customer questions before the competition can.

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Big Business from Big Data

“Dad, how many mobile phones were sold last year in the whole world?”

“Is this a trick question? Well, there are about 7 billion human beings on earth. Assuming every…”

“No, no—give me a number.”

“Well, I am not 100 percent sure. How many do you think were sold?”

“1.75 billion.”

“How do you know?”

“Dad—it’s on the Internet!”

My 10-year-old daughter left the room, triumphantly. I looked after her—admittedly feeling a little bit jealous. I wanted to be 10 years old again, too. I’d like to grow up with access to any information, available at any time, at the touch of a button. And this is only the beginning. Soon, tailored information will be provided to us proactively, before we even know what to ask for.

It’s easy to forget how incredibly rapid technological development has been. The true uptake of the Internet happened only about 15 years ago. Think about what would happen if your family had to spend an entire week without being connected to the Internet and the constant global interactions to which we have grown accustomed. The next ”big thing” is always around the corner, waiting to disrupt everything we take for granted today.

So what will be the next big thing in technology? This is a topic of endless debate on the Internet, at dinners with friends, and in the trade press, with the discussion often descending deep into the weeds of architectures, capabilities, protocols, and standards. However, for a business executive, the only thing that really matters is the business impact. The only relevant business question is ultimately, “How can I improve my business performance enabled by technology?”

Big Business from Big Data - FINAL

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How Network Performance Management Can Increase Customer Satisfaction

Contributed by David Flesh, Sr Manager, Product Marketing, Cisco Network Management Technology Group

Please join us tomorrow for the upcoming webinar “How to Improve Customer Satisfaction and Operational Efficiency with Performance Management.”

Date: Tuesday, June 28, 2011, 8:00 AM, PDT
Duration: 60 minutes

We know that Communication Service Providers (CSPs) require more robust assurance capabilities to manage complex technology and services that span multiple domains. Operators need to have visibility of multiple network elements in order to enable them to manage the end-to-end quality of real-time services. Register now  to learn how performance management can improve quality of service and increase operational efficiency.

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Cisco Assurance Services for IP NGN: Improve Network Performance and Agility

It’s clear that service providers today face unprecedented business challenges. The network must deliver more for less -- support higher performance and enhanced services, reduce maintenance overhead and outages -- while meeting ever-increasing customer demands. Cisco Assurance Services for IP NGN helps you face these challenges. View this demo to learn how to you can achieve operational excellence, improve network availability and performance, and reduce costs.

Click to View Cisco Assurance Services

Cisco Assurance Services for IP NGN delivers:

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Does the Data Center Provide an Advantage for Government?

Today, as I watched the Cisco Data Center webcast “Evolutionary Fabric, Revolutionary Scale: A Nondisruptive Way to Handle Dynamic Data Center and Cloud Environments” I thought about how data centers can provide an advantage for government agencies seeking ways to increase operational efficiency and reduce costs.

In many ways, data centers today have similar characteristics when compared to government organizations with:

  • isolated silos of information
  • labor-intensive manual processes
  • rising costs of service
  • limited flexibility
  • mandates to provide open access to information
  • changing workplace with mobile applications, video, …
  • requirements to ensure security

In the data center, silos include servers, storage, applications, and network devices.  In many government organizations, different agencies often operate independently in separate silos.

The strategic advantage for both government IT organizations and government agencies is to develop holistic strategies that unify the separate parts into a system to deliver better efficiency with higher resource utilization that is easier to manage and costs less.

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