Denise Shiffman

SVP, Strategic Innovation and Incubation


Denise Shiffman is Senior Vice President, Strategic Innovation & Incubation, the team that unites product and business strategy, technology incubation, sustainability programs, industry standards, and strategic initiatives across Cisco Networking. Denise and her team drive Cisco Networking’s vision and strategic direction. They partner with teams across Cisco to develop innovative solutions, gain early traction with partners and customers, and drive growth and transformation for the long term. With domain expertise in enterprise software and hardware, cloud services, cybersecurity, servers, storage, and networking, Denise has a passion for solving challenging problems. Her data-driven approach touches every discipline she leads, including product management, R&D, strategy, marketing, and technical partnerships. Prior to joining Cisco in 2023, Denise founded and led GroupWell, a data-driven telehealth therapy service. She was the Chief Product Officer at DriveScale and SVP of Product & Strategy at Juniper Networks, where she was responsible for $4B in switching, security, and routing revenue. She previously held senior executive positions at GlaxoSmithKline and Sun Microsystems. Denise is the award-winning author of “The Age of Engage Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture”. A longtime mentor and advisor, Denise is passionate about diversity and inclusion. She holds an MBA from Pepperdine University.


March 11, 2024


Why 2024 is the Year of AI for Networking 

2 min read

The key to powering AI is optimized infrastructure – using AI paradigms across your portfolio to improve operational efficiency, network intelligence, and end-to-end digital experiences. With integration and intelligence up and down the stack, Cisco is well positioned to guide this journey.