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Going Big: Zettabytes and the NBA Finals

Things are heating up. The Oklahoma City Thunder are heading to the NBA Finals, and global IP traffic is heading into the zettabytes.

Is there a connection between these two developments? Absolutely. And if you’re following the NBA on a mobile device, then you are attuned to the trifecta of elements that is now a staple of the fan experience:  the explosion of sports-focused media content, the networks that carry that content, and the evolving array of mobile devices that receive it.

Take a look at this video to see how the NBA is heating up the fan experience:

Cisco just released the 2012 Visual Networking Index (VNI) Forecast, our ongoing initiative to forecast and analyze IP network growth and trends worldwide. The research shows that we’re in Read More »

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NBA Fans Point, Shoot, and Score

“In basketball – as in life – true joy comes from being fully present in each and every moment,” says former LA Lakers coach Phil Jackson, and sports fans couldn’t agree more. Today’s followers of the NBA are more present and informed, every minute of every game, than ever before.

In general, the NBA’s outreach, including its websites, mobile apps, TV, and radio broadcasting, saw dramatic increases in activity over the last year.. In 2011, about 75 petabytes of video was posted. Not surprisingly, NBA.com is now the #3 sports site on the web for video streams. Read More »

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Cisco and NBA All-Star Weekend – reshaping the fan experience

I had a great experience this past weekend at the NBA All-Star Weekend in Orlando, FL. The event included the NBA Tech Summit on Friday where a panel of industry leaders in sports, media and technology talked about current trends, what the future will look like and how customers are driving innovation through their use of technology. Not to mention the Slam Dunk Competition on Saturday and the Competitive All-Star Game on Sunday…maybe the most competitive ever! It’s not every day you see a dual between Dwayne Wade and Kobe Bryant that results in a broken nose.

Read More »

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Media Content and the NBA – a Slam Dunk

As a 20-year fan of the San Antonio Spurs, I’m thrilled and honored to participate in this year’s NBA All Stars event in Orlando, Florida this weekend.

During a panel at today’s All Stars Tech Summit, we talked about the interplay of three great topics:  basketball, the power of online media content, and the impressive growth of Internet data traffic.

As a major player among sports leagues, the NBA has some impressive stats of its own to brag on: Read More »

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Watch the NBA D-League Score with Cisco WebEx [video]

Sixteen teams in different locations participated in this year’s NBA Development League Draft using Cisco WebEx as their connection to players and coaches to see and be seen! From California to Texas, to Nevada to Maine, everyone was connected either by computer or mobile device to experience the excitement of the draft.

The draft was held on November 3, 2011. It was a two hour event with eight rounds and a total of 128 picks. Participants joined WebEx from their homes, office and a few were at draft parties in restaurants. Those with webcams were able to share their reactions while others could watch from their computer or mobile phones -- even iPads!

The event opened with Read More »

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