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Achieving New Wi-Fi Heights

When it comes to the mobile internet at Cisco, there has been a great deal of coverage lately around the need for and advances in small cells to offer spectrum in places hard to get to from a cell tower, on ways to optimize the macrocell radios with SON capabilities, and even some ground breaking advances we’re doing with some of the world’s leading SPs on Hotspot 2.0 to enable a seamless mobile experience. In fact, this topic of Wi-Fi  deserves attention.  Not just because, according to Cisco Mobile VNI, by 2017 more traffic will be offloaded from the mobile network than will be on it, but also because it will be the primary way for many to get access to the network in the first place.  That was certainly the case a couple of weeks ago for many of the tens of thousands attending Mobile World Congress.

As the world’s mobility industry descended upon Barcelona for a week, a number of people (myself certainly included) wanted to avoid roaming data charges which could quickly add up – so we turned to Wi-Fi.  And this year, Cisco was proud to be able to help the staff of the Fira, the convention center which hosts MWC, deliver it free to all attendees, while offering Wi-Fi services to exhibitors.  The Fira selected Cisco Wi-Fi equipment last year,  and given the anticipated demand, we brought some of our experts to the event to help manage what ended up being one of, if not, the world’s largest single Wi-Fi deployment ever staged in a venue, even surpassing our stadium deployments during championship games.  Here are just a few of the stats that attendees and exhibitors generated: Read More »

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Observations from Mobile World Congress 2014

I have just returned from a very interesting and jammed-packed week at Mobile World Congress 2014 in Barcelona. More than 75,000 people were estimated to have attended this year’s MWC, and its fabulous new conference facilities proved a great place to celebrate the industry’s accomplishments and catch a glimpse of its potential future.  Much has changed in the industry over the last year since I reported my observations of MWC 2013.  However, what is most remarkable is how the boundaries of mobility continue to expand and morph – everything now seems to be mobile?

The following are my personal observations and extrapolations from the show, based on my conversations with operators, customer meetings, analysts, and colleagues, as well as from simply walking the show floor: Read More »

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Cisco CMX Analytics & Insights @ #MWC14

mwc3_1Today MWC 2014 came to a close in Barcelona having been another resoundingly successful event.

Mobile operators and Service Providers have displayed ever increasing interest in Monitization of their infrastructure especially via WiFi and Cisco’s CMX solution.

During the week I had many conversations with SP’s from across the world while very different geographies and facing different challenges, a common theme among the meetings was how can Cisco help us find ways to generate new revenue streams and new monetization models.

At MWC we showed various demos that show how this can be achieved and provide many interesting ideas to the customers to help them think about their own businesses and how they may be successfully applied.

One demo was how various components of Cisco’s SP Architecture can improve services and provide montitization opportunities to a fictitious hotel resort chain with wired and wireless small cells, SON &  Analytics all working together. Read More »

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Cisco CMX & Monetization @ MWC 2014

mwc1_1Mobile World Congress 2014 continues this week in Barcelona with record attendances.

Many SP’s are exploring new ways to monetize their network investments, in an earlier posting some of these models were explored. Again this week these topics were again very much to the forefront with Service Providers actively discussing and exploring how to take the first steps to exploit this.

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Hall 3 @ MWC Analytics:

The volume of traffic at the event was very large and as we can see in Hall 3 below, where Cisco along with a number of large companies are located, was very busy this morning.  Read More »

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CMX, Analytics and Intelligence @ MWC 2014

Mobile World Congress 2014 is underway at Fira Gran Via in Barcelona, Spain.

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As well as providing the WiFi network to the event, which has over 1200 access points covering the 2.6m sq feet  conference venues, Cisco had a number of exciting demos within the booth area in Hall 3.

Cisco’s theme is around utilizing your network infrastructure for business outcomes, being more intelligent, utilizing analytics and delivering capabilities and monetization opportunities.

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Utilizing location based information along with various other network related information interesting dashboards and views of the event are possible. These screens show how using the Cisco open infrastructure various sources of data are combined in to a graphical view of the Fira conference venue during day 1 of MWC 2014. Read More »

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