The IT market is changing. Fast. As a result, customers expect their IT suppliers to offer capabilities beyond products and services, and deliver actual business outcomes.
That’s why we’re evolving the Cisco Partner Ecosystem. By expanding the breadth and depth of our partner ecosystem, our goal is to help our partners navigate these changes, achieve profitable growth and deliver the business outcomes our customers demand.
As a shining example of this strategy, Microsoft and Cisco are taking their data center alliance to a higher level. Today, at the Microsoft Worldwide Partner Conference, we are jointly announcing a three-year go-to-market agreement that creates new opportunities for Cisco channel partners and Microsoft system integrators.
Through this agreement, we’re deepening our existing partnership with Microsoft and aligning our channel programs to encourage and enable solution selling in a partner-to-partner model. A key component of our joint go-to-market is the newly introduced Cisco Referral Program (CRP), which allows Microsoft systems integrators to be rewarded for their contribution to a larger Cisco + Microsoft solution sale. Learn more in this animated overview explaining the benefits of the Cisco Referral Program.
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Tags: Cisco, Microsoft, partner, WPC
Today at Microsoft’s Worldwide Partner Conference (WPC 2014) in Washington D.C. we entered into a new phase of our Microsoft relationship. Together Cisco and Microsoft announced a multi-year, worldwide sales and channel program focused on driving infrastructure solutions for Server Migration, Private Cloud, and SQL Server engagements. Based on key technologies such as UCS, Nexus, Hyper-V, and Windows Server 2012 R2 these solutions help to enable I.T. organizations to radically improve their I.T. effectiveness while improving their business outcomes.
At Cisco we believe our foundational technologies – with UCS as the compute platform, Nexus as the switching platform, and with UCS Manager and System Center management integration – provide customers an optimal infrastructure for their Microsoft Windows Server workloads of SQL, SharePoint, Exchange, and Cloud. Our industry leading UCS integrated infrastructure solutions combined with storage from EMC or NetApp, delivers an even more robust end-to-end value proposition via our FlexPod or VSPEX offerings to our customers. These solutions position our customers well on their respective journeys to the cloud. You’ve read my thoughts here; but let’s hear from Microsoft and their comments on Cisco, Microsoft, our partnership, and value to our joint customers:
We have focused heavily on infrastructure solutions for the Microsoft ecosystem over the past ~2 years and now that our UCS integrated infrastructure architectures are proven we will be putting more emphasis on discrete Microsoft workload solutions. Our initial focus will be on Microsoft SQL Server 2014 and how UCS and its differentiated features, such as Service Profiles and Cisco SingleConnect, deliver improved performance, availability, and scalability. Satinder Sethi, Vice President of UCS Engineering, details out the benefits of UCS and SQL Server 2014 in this video:
The solutions we deliver to our customers, whether they be private or hybrid cloud, workload or infrastructure focused, are architected and engineered by Cisco, and certified for the Cisco Validated Design (CVD) program as well as certified for the Microsoft Fast Track program. This delivers more value for customers as the prescriptive guidance in each solution offering enables customers to accelerate their deployments with lower risk.
If you happen to be at WPC 2014, please stop by the Cisco booth #801 to speak with our Experts; see things hands on; and simply learn a bit more. You can also read more about Cisco’s channel programs for the Microsoft ecosystem in Cisco VP Denny Trevett’s blog. Finally, please feel free to visit www.cisco.com/go/microsoft.
Tags: @ciscoDC, Cisco Nexus, Cisco UCS, Cisco UCS Manager, FlexPod, Microsoft, System Center, vspex
If it’s mid-July then it is time once again for Microsoft’s annual worldwide partner conference – WPC. For 2014, we find Cisco’s Microsoft team in Washington D.C. joining around ~16,000 other Microsoft partners. The partners come from all around the world and are of all partner types be they VARs, local System Integrators, Global System Integrators, or OEMs. They have come to D.C. to learn what Microsoft has up their sleeves for the upcoming year as well as to hear Microsoft CEO Satya Nadella give his first major WPC keynote. This is Cisco’s fourth consecutive year of WPC sponsorship – from L.A. to Toronto to Houston and now to Washington D.C. – we have amped up our investment year over year to showcase our leading datacenter technologies for the Microsoft ecosystem. Read More »
Tags: @ciscoDC, Cisc UCS, FlexPod, Hyper-V, Microsoft, Microsoft SQL Server, Microsoft Windows Server 2012, Nexus 1000v
Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
With the United States July 4 holiday this week, we are posting the Weekly Rewind one day earlier than normal. For those of you celebrating here in the US, have a happy and safe holiday. We will return to our normal Friday schedule next week!
Off the Top
This week we had all the news you need to know about the upcoming Microsoft Worldwide Partner Conference (WPC). Gary Serda posted about how Cisco and Microsoft are aligning their respective channel programs to deliver integrated data center solutions.
With WPC coming up July 14-17, Gary brought us the information on what Cisco will be up to at the event. Be sure to check out his blog and stop by the booth if you will be in Washington, D.C. for the event!
Keep An Eye Out
Tags: Cisco, Microsoft, partner, Weekly Rewind
Cisco and Microsoft have joined forces in an unprecedented way to deliver integrated data center solutions and align our channel programs. Together, Cisco and Microsoft are opening a new world of opportunity, enabling partners to capture today’s market opportunities and capitalize on market transitions. The Cisco team is looking forward to Microsoft Worldwide Partner Conference 2014 (WPC), in Washington, DC, July 14-17. We have a full slate of demos, sessions and meetings planned, to showcase the many ways that the Cisco and Microsoft alliance can help partners take their business to the next level.
During WPC 2013, Jim McHugh, Cisco VP of USC Marketing and Brian Allison, Cisco Director of Partner Solutions, discussed partner business opportunities created through the Cisco and Microsoft alliance. Listen in.
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Tags: channel parter, channel partner program, data center, Microsoft, Microsoft WPC, UCS