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What’s New? Partner Update Newscast Recaps Top Cisco Headlines, in Less Than 5 Minutes

November 30, 2011 at 1:55 pm PST

It’s time for another Partner Update newscast. This week, Andrew’s feeling a bit hungry and tries unsuccessfully to eat an air sandwich. The concept of an air sandwich is explained in detail during a live Virtual Partner Velocity broadcast with speaker, strategist, and New How author Nilofer Merchant. While the air sandwich may be low in fat and calories, it’s also lacking in taste. In the business world, an air sandwich can mean a company lacks innovation. Grab a real sandwich and tune into this episode of Partner Update to learn how to get rid of air sandwiches.

This newcast’s highlights also include: WebEx and Jabber news from the Collaboration Summit, incentives for partners, SMARTnet service deals, CRN’s Top 100 stars of the IT industry, how to enter our new contest, ways Cisco is helping partners with marketing, a recap of our Twitter chat with Cisco’s VP of Global Partner Marketing, a new free social media ebook for partners, and more.

Keep reading for additional information on the news we covered, links, and time stamps so you can forward ahead to the items that interest you.

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Cisco Partner Marketing Update: Priorities, Campaigns, Social Media, and More

November 21, 2011 at 10:29 pm PST

Last week, we held a TweetChat with Cisco’s new Global Partner Marketing VP Amanda Jobbins.

During the hour-long Twitter session, we covered a lot of ground--Amanda’s Partner Marketing priorities, new campaigns for partners, what she heard on her listening tour with partners, and ways that Cisco is helping partners use social media.

We also learned some interesting factoids about Amanda and how she’s adjusting to life in the United States after living in the U.K.

If you missed the chat, we’ve got a recap of what was discussed, including Amanda’s answers to some great audience questions. This is the first of many discussions Amanda plans to have with partners and wants to continue the dialog to ensure that marketing programs reflect what partners need. You can send along questions and comments to her directly @amandajobbins.

We started the chat off with a few interview questions for Amanda to warm up, then answered audience questions:

Q1: What are your key priorities for Cisco Partner Marketing?

@amandajobbins: I have 5 goals: brand/value, online/social communities, marketing enablement, demand marketing, & ecosystem.

Two additional driving principles: communications & partner insight.

Q2: Cloud is the word on everyone’s lips…how are you helping partners market cloud? Read More »

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Lost in Social Media: The Proficient Reach Nirvana [PICTURE] #lostinsm

October 27, 2011 at 11:31 am PST

Figuratively speaking, of course. The Proficient state is the last stage in the evolution cycle. Before diving into things, let’s quickly review the 4 social media adoption phases that come before the Pros. The Missing, which I previously introduced as the Mistrusting, represent a group that is absent from social media for one reason or another. Then come the Seekers who are all about experimentation and discovery. Up next are the Integrators who are starting to uncover the place of social media in the bigger picture and are learning to connect different tools, activities, resources and programs. In the fourth phase, the Relators are taking integration to new levels and advancing their practices far beyond those of the Integrators…until they reach a point where social media becomes a part of their DNA. Welcome to Nirvana!

Business. In its ultimate phase, social media will be Read More »

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Virtual Velocity Broadcast Recap: Tips and Tricks for Leveraging LinkedIn for Business

October 21, 2011 at 11:18 am PST

Fun LinkedIn Facts:

  • LinkedIn operates the world’s largest professional network on the Internet with more than 120 million members in over 200 countries and territories.
  • Professionals are signing up to join LinkedIn at a rate that is faster than two new members per second.
  • LinkedIn counts executives from all 2011 Fortune 500 companies as members; its corporate hiring solutions are used by 75 of the Fortune 100 companies.

With statistics as impressive as those, can your company afford not to be utilizing LinkedIn in its marketing strategy?

I’ll admit, LinkedIn is not a service that I check several times a day like I do other social media sites. But after sitting in on our latest Virtual Partner Velocity broadcast, which fellow Channels blogger Alex Krasne hosted and moderated, I think I’ll be changing my social media tune.

During this informative broadcast, guest speaker Heather Margolis, Channel Maven Consulting President and Founder and Everything Channel contributor shared tips on how to use LinkedIn to brand yourself online, increase your network, engage with prospects, drive marketing tactics, and build your thought leadership platform.

She gave key pointers on simple things you can do today to spruce up your LinkedIn profile and how to correctly use the features the powerful platform has to offer. Then, Heather answered questions that our audience tweeted in during the broadcast.

Couldn’t tune in to the broadcast? The video replay is available now.
The replay is available on the Partner Velocity site. Look for Heather Margolis in the list of events and click “View replay” to access the On Demand broadcast.After you watch the replay, complete the event survey on the Partner Velocity site to be entered into a sweepstakes to win a social media assessment and consulting from Channel Maven Consulting (US $1800 value).

After Heather presented, we took questions the audience submitted. Keep reading to check out the useful advice Heather had. Read More »

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Sponsorship – Past Its ‘Sell By’ Date?

In the good old days last century, global sponsorship was the preserve of a select number of companies.  Only a handful of sponsorship properties could be considered to have global reach (The Olympic Games, FIFA World Cup, Formula One Racing).  A similarly small number of brands were big enough to pay the premium for gaining mass market brand exposure at a fraction of the cost of a global advertising campaign.

But technology has changed all that.  Exponential growth in computing power, the internet and mobile has created a new environment.  Brands are now able to reach customers with individual conversations pretty much anywhere in the world.

So why is it that brands continue to invest sometimes seemingly ridiculous sums in sponsorship platforms?  The Rugby World Cup is currently enjoying the patronage of Mastercard, Heineken and DHL, amongst others, even though it is being hosted in a time zone that makes for late nights or early starts for the majority of rugby playing nations. 

Next summer sees the ultimate sponsorfest in London with the Olympic and Paralympic Games  coming to town.  The London Organising Committee for the Olympic Games (LOCOG) recently announced it had achieved revenues of over £700m ( that’s over 1 billion US Dollars) from its domestic sponsor programme. At a quoted £40-80 million for a Tier 1 sponsor, and something in the region of £15-25m for a Tier 2, which must then be at least doubled cover sponsorship activation, what is motivating brands to make these sorts of investments when more direct, cheaper conversations are possible?

The answer lies in objectives.  Read More »

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