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Four Ways TV Advertising Will Change During this Decade
By Leszek Izdebski, Cisco Internet Business Solutions Group (IBSG) The past few years have brought sweeping transformation to television—a trend that will only accelerate in the coming decade. Following up on a 2011 study on the future of television, Cisco’s Internet Business Solutions Group (IBSG) recently examined the ways disruptive technology and user behavior trends […]
The Future of TV: Coming Soon to a Wall Near You
The future of television may well include holographic, multisensory experiences worthy of science fiction. But many other visionary predictions are closer to the horizon, if not already upon us. These are creating exciting opportunities, while forcing all players in the television value chain to adapt quickly. Recently, I met via Cisco® TelePresence® with more than […]
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