It seems that the iconic “Wi-Fi Here” badge is turning up everywhere these days. Once found on coffee shop windows to indicate that patrons could connect their mobile devices to the Internet, the symbol can now be seen in countless public venues. Wi-Fi can now be found everywhere from retail stores and hotels to airports, doctor’s offices, and even airplanes.
For many businesses and public locations, providing Wi-Fi to customers has almost become like electricity or water, a cost of doing business. Many service providers are now constructing extensive networks of public Wi-Fi hotspots for use by their mobile or home broadband customers. The intention is to enhance and differentiate their offering, with the goal of retaining their customers’ business. However, very little knowledge is currently available about how consumers are actually using public Wi-Fi and how they view the overall experience.
To learn more, Cisco conducted a survey of 620 U.S. mobile users to understand their needs and behaviors, current and future use of public hotspots, and unmet demands.
Wi-Fi is a convenience many expect to encounter whether they are at work, at home, or even out and about, say, shopping. Connecting to the internet from anywhere, at any time, is the norm these days, and for good reason. Smart devices are becoming more and more popular, and people are bringing these devices with them everywhere. So, how can the business world benefit from this? First, give the people what they want. Offer a robust wireless network so your customers are able to connect seamlessly. When you provide this, you are able, in turn, to engage with them. Read More »
Growth in mobile network traffic is staggering: Driven by the onslaught of devices that are now connected to the Internet, mobile data traffic is expected to grow three times faster than fixed IP traffic, exceeding 6 exabytes per month by 2015, according to the Cisco Visual Networking Index. This presents service providers (SPs) with a tremendous opportunity to invest in Wi-Fi services to create carrier-class Wi-Fi experience and increase revenues.