Cisco’s Connected Mobile Experience (CMX) solution employs data from the Wi-Fi network to generate information about devices visiting a venue, which in turn can be used by businesses to gain greater insight into the behavior of their customers and improve customer experience. At the center of the CMX product is the Mobility Service Engine (MSE), version 10 of which was announced at Cisco Live! Milan.
Mobile World Congress 2015 was another great opportunity to demonstrate the scale at which MSE 10 can now operate. The MSE 10 installation for MWC 2015 was entirely cloud-based and the week’s visitor data was captured using only a single box setup.
In the this blog, we’ll show how MSE 10 was used to generate custom reports during the event to give some interesting insights into how the conference unfolded.
Day 1 of MWC begins at 9:00am, when the main doors open for the first time. People begin arriving well before then and waited patiently to be allowed into the halls. We were able to witness this using a custom report focused on the registration area showing a graph of the number of visitors increasing as opening time approached (Figure 1)
This was also reflected in the heat map report, where a bright red spot can be observed representing the increasing number of visitors waiting to gain entrance (Figure 2) Read More »
Tags: #CiscoMWC, CiscoMobility, cmx, connected mobile experience, mobile world congress, Mobility Service Engine, mse, MSE 10.0, mwc
Cisco’s Connected Mobile Experiences (CMX) solution leverages information from the Wi-Fi network to collect aggregate location data from mobile devices. This can be used to tease out behavioral patterns and trends, which in turn can help businesses make informed decisions on how to improve the visitor experience and boost customer service.
The Mobility Services Engine (MSE) forms the core of the CMX solution. Cisco Live! Milan was an exciting milestone for the MSE development team, as the new version of MSE, 10.0, was officially announced. Among its enhancements are improved scalability and robustness, as well as better monitoring tools. In this blog, we’ll show some real-world examples of what information MSE 10 can provide, as was captured during Cisco Live!.
The New Analytics Dashboard
One of the visible improvements is the redesign of the Analytics dashboard. The dashboard provides reporting capabilities, in which each page can be scheduled at specified intervals to run as a report and be sent to interested parties. Because of this new capability, we now refer to the pages on dashboard as “Reports”.
Each report can have any number of “widgets” – essentially little boxes of information – such as the device count within a certain area, the time spent there, or the number of devices moving between areas. The widgets can be configured to show a set of numbers (ie number of devices detected, new devices vs. repeat visitors, etc.), a graph of specified information broken down by time/place, or data tables.
The most basic and fundamental piece of information CMX can provide is visitor count. In Figure 1 you can see the number of detected devices during one just one of the show days. The dashboard gives not only a very clear overview of detected devices, it also shows a comparison of those devices and where and when they’ve been detected throughout the conference.
Figure 1 Visitor count for one of the days
Beyond the fundamental data of total visitors, this information can be shown broken down by building, floor, or zone. Figure 2 shows Read More »
Tags: Cisco Live Milan, Cisco Mobility, cmx, connected mobile experiences, mobility services engine, mse, MSE 10.0, wi-fi
As you’ve no doubt seen from our recent Connected Mobile Experiences (CMX) Momentum announcement, the solution continues to evolve in exciting new ways. As new customers see the potential and expand the number and types of use cases, we want to continue to grow the solution and deliver the most compelling location-based services available.
The one constant through all this continual change is how seeing is believing.
I know the line is overused and typically associated with something someone is trying to make seem just this side of magic. That’s not my intent. CMX isn’t magic. It’s just an intelligent and innovate application of the technology that most businesses do or should have in place. That said, the best way to understand and believe in the potential of CMX is to see it in use.
If you ever get a chance to visit a CMX deployment, including a Cisco Customer Experience Center, CMX Demo Lab, and, coming soon, a CMX On-the-Go Demo, by all means take the time. You will not be disappointed. Read More »
Tags: Cisco CMX Location Services, Cisco Customer Experience Center, cmx, CMX Demo Lab, CMX Deployment, CMX On-the-Go Demo, connected mobile experiences, mobility, TechWiseTV
Have you ever been slaving away at work all day, yet somebody asks, “Where have you been, I have been looking for you all day and by the way, have you seen James?” Well, CMX (Connected Mobile Experience) along with a cool mobile app can tackle those questions and more.
To start, Cisco Connected Mobile Experiences is a solution that lets organizations leverage their existing Wi-Fi infrastructure for business analytics, and transform the way they connect with their mobile end-users. With CMX, we provide the engine for developers to build apps with the Mobility Services APIs that can show where I have been on the floor and a user locator to find out where James has been.
So, what can you do with the CMX Mobility Services APIs? Read More »
Tags: #DevNet, cmx, cmx analytics, connected mobile experiences, internet of things, IoT, IoTWF, mobility, wi-fi
As with any type of information, the quality of the context improves the quality of the content. That is, the more relevant and accurate the information, the more valuable it becomes.
This truism is highly pertinent to the growing field of location-based services such as those supported by Cisco Connected Mobile Experiences (CMX). The more accurate the location, the more detailed the analytical information or customer-facing content. If we can improve accuracy to get near to the one meter goal, we can greatly improve the quality of that analysis or content. Now the context isn’t which section of a store or area in a hospital, it is exactly where the person is standing at that moment. This increased relevance makes the information more valuable to the venue and its customers, guests, and patients.
Understanding the importance of location accuracy, Read More »
Tags: cmx, connected mobile experience, Hyperlocation, location accuracy, location based services, rssi, wifi