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#Ciscochat: CMX Analytics Creating Personalized Mobile Experiences

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Connected Mobile Experiences (CMX) Analytics helps you create personalized mobile experiences for mobile end users and gain operational efficiency with location-based services. CMX Analytics lets you tap into the visitors connected lifestyle and provide relevant mobile content while gaining meaningful data.

Cisco CMX Analytics allows mobile customers to connect through your onsite Wi-Fi. It opens a direct channel of communication to let you better understand and deliver what your guests truly want. The ability to capture new customers and engage with existing ones by delivering more value is essential to continued growth in all industries.

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During our #CiscoChat on Tuesday, September 1 from 10-11 a.m. PST, @Cisco_Mobility will host the Twitter event and @Phunware will be asking questions and moderating the conversation. This will be an open discussion with the audience to ask questions, provide feedback and answer questions.

The Phunware CTO, Luan Dang and Cisco subject matter experts Darryl Sladden and Jagdish Girimaji will be discussing how CMX Analytics can tap into the lifestyle experiences in the retail, hospitality, transportation, healthcare, education, or government and visitors to your venue. Read More »

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Aislelabs and Cisco Take Off

A CMX Partner Ecosystem Blog

Ecosystem partners are an important adjunct to Cisco Connected Mobile Experience (CMX). They augment the analytic and customer engagement capabilities of the solution with innovative business outcomes. This blog is one in a series that will highlight several of our CMX Ecosystem Partners. Today—Aislelabs.

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Based in Toronto, Canada, Aislelabs is a Cisco Solutions partner with a portfolio of advanced location-based technologies serving large indoor venues such as shopping malls, airports, big box retail stores, convention centers, and other large spaces. Working with the Connected Mobile Experiences solution, their portfolio leverages the Wi-Fi and BLE beacon location information collected and calculated by Cisco.

Aislelabs Flow: Detailed venue analytics utilizing anonymous Wi-Fi data with no required app. Taps directly into existing Wi-Fi and delivers highly granular, customizable analytics around customer behavior.

Aislelabs Social Wi-Fi: Social analytics for the physical space to further understand guest’s interests, demographics, and where they spend most of their time. Enables email and social marketing campaigns targeting guests as well as advanced re-targeting (social, display ads) once they have left the venue. Read More »

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Putting Cisco on the Map at ONS

ONS1When one of the oil and gas industry’s largest events needed a solution to save resources, time and money, they called Cisco. At the Offshore Northern Seas (ONS) conference, organizers wanted to find a way to eliminate the paper maps, guides and updates that needed to be printed for the over 90,000 attendees and 1,300 exhibitors participating at the event. Forgoing the printed material, ONS came up with the idea of a digital app to guide conference goers around their show.

With the help of Cisco Connected Mobile Experiences (CMX) ecosystem partner, MazeMap, ONS had the searchable and linkable maps it needed. With Cisco CMX Location Analytics, ONS identified and addressed congestion at the venue.

“Cisco CMX is a key component of our wayfinding solutions,” says Thomas Jelle, CEO at MazeMap. “Attendees can search for exhibitors on the ONS app and maps guide them to the booth they’re looking for.”

The next part of their solution was installing the hardware needed to make sure those maps made it to their attendees’ wireless devices. Using Cisco switches and wireless access points (APs) with integrated 802.11ac, ONS was able to provide their members with the ability to navigate the 40,000 square meters of conference space spread out over multiple buildings. Read More »

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Destination—A Stress-free Flight

A CMX Partner Ecosystem Blog

Ecosystem partners are an important adjunct to Cisco Connected Mobile Experience (CMX). They augment the analytic and customer engagement capabilities of the solution with innovative business and/or industry-specific features. This blog is one in a continuing series that will highlight several of our CMX Ecosystem Partners. Today—Phunware.

Destination—A Stress-free Flight

Based in Austin, Texas, Phunware is a Cisco Solutions partner and leader in the Mobile as a Service industry (MaaS). The Phunware platform enables businesses to use mobility to engage, manage, and monetize their customers.

The Phunware Venue Solution is fully integrated with Cisco Connected Mobile Experience (CMX) and built upon Phunware’s Multiscreen as a Service (MaaS) platform.  This solution creates an immersive, on-site mobile experience for all iOS and Android devices.  Key benefits include:

  • Higher engagement
  • Increased downloads
  • Reduced costs
  • New revenue streams
  • Faster go to market
  • Fully integrated

Ready for Takeoff Read More »

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It’s a Wrap! Enterprise Mobility at Cisco Live U.S. 2015

25,000+ IT geeks have left the building – the San Diego Convention Center, specifically – now that Cisco Live U.S. wrapped last Friday. It was a huge success and we have the data to prove it, thanks to Connected Mobile Experiences (CMX). Some interesting and fun stats:

  • You love beer. Happy Hour was, unsurprisingly, very popular, responsible for big spikes in attendance at the World of Solutions (WoS) at the end of each day.
  • You like free swag (…and demos). Attendees, booth staffers aside, spent 2.5 hours on average in the WoS, and 1 hour 16 minutes on average at the Cisco booths in WoS. If you picked up lightsabers at the Cisco Mobility and Enterprise Networks booths, hopefully airport TSA didn’t confiscate them from you!
  • You bid adieu to John Chambers. The crowds came to see his final Cisco Live keynote as our CEO, illustrated by a massive spike with over 5,000 unique devices.
  • You use more than one mobile device. There were 29,000+ unique visitors (devices) at CLUS, not including staffers, and specifically The Hub saw the most action.

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For many more Cisco Live insights by my colleague Evyatar Ram, Product Manager on the CMX team, check out his blog here.

Cisco Mobility wasn’t just gathering analytics in the background at Cisco Live, it was also front and center at the Innovation Talk: Future of the Network. Rob Soderbery, Cisco SVP of Enterprise Products & Solutions, shared how our Mobility solutions create new ways of digitizing business with applications in mind, beyond the wireless network. He showed a live demo of CMX location innovations such as hyperlocation – a Best of Interop Las Vegas and Tokyo winner — and live analytics. In addition, he demonstrated how easy it is for customers to deliver captured portals with pre-set templates that are easy to update and integrate in other data sources such as CRM, powered by Enterprise Mobility Services Platform (EMSP). The talk wrapped with a raffle drawing of two Apple iWatches. Were you one of the lucky winners?

As I left Cisco Live after the show wrapped up, Elvis walked by, sporting a spangly jumpsuit and slinging his guitar. Really, I can’t make this stuff up. I suppose that’s a sparkly reminder that I’ll be seeing him, and you, in Vegas for Cisco Live U.S. next year.

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