Cisco technology helps enable first live streams of World Series action
With the World Series wrapping up with game seven tonight and a new champion to be crowned, it’s a great time to reflect on the game and its impact on fans.
Baseball is much more than a game in America. For well over 150 years, the sport has been woven into the fabric of our cities, neighborhoods, families and culture. For millions like me, the World Series has produced memories that last a lifetime. Every October, I reflect on the heartbreak I suffered in 1985 when my beloved St. Louis Cardinals blew a 3 games to 1 lead to the Kansas City Royals.
And all along, Major League Baseball has used technology to make the fall classic available to as many fans as possible.
The 1921 World Series between the New York Giants and Yankees was the first World Series to be broadcast on radio. The 1947 World Series was the first to be televised, and the 1955 World Series was the first televised in color.
Now, another first in 2014, as large numbers of fans have been watching the first live streams of World Series action, representing a milestone in Major League Baseball broadcast delivery and allowing fans to watch on the go with an MLB.TV subscription. Each Giants-Royals game televised by FOX in the 110th Fall Classic is also available live online and via mobile to existing MLB.TV subscribers at no additional cost.
For the first time in the history of baseball, Read More »
There has been some seismic activity happening in Bay Area and the epicenter for all Virtual Networking shifts is right here at Cisco HQ in San Jose. (Our sympathies go to all those affected by the real earthquake further to the north.) At Cisco, it’s all about the applications and the shift to dynamic network virtualization. Cisco pioneered virtual networking with Nexus 1000V virtual switch and recently incorporated it in the application aware Application Virtual Switch (AVS), for Cisco ACI-enabled networks. Cisco is excited to announce the availability of Nexus 1000 Release 3.1 of Nexus1000V for vSphere (available for download here). We are showing the upcoming generation of the virtual switch at VMworld in San Francisco this week.
Nexus1000V is the edge switch for virtual environments, bringing the network edge right up to the virtual machine, and connecting virtual ports to the physical network and beyond. The Nexus 1000V is the foundation for our virtual network overlay portfolio, including all of our virtual L4-7 application and security services, our cloud orchestration software, VXLANs and more. It is also at the heart of AVS, a purpose-built, hypervisor-resident virtual network edge switch designed for the Application Centric Infrastructure.
Release 3.1 is a new major release enabling enterprise and cloud provider customers running the vSphere hypervisor to leverage the distributed virtual firewall VSG, expand VXLAN footprint in the datacenter, improve secure isolation thru Cisco TrustSec and dramatically simplify updates through Cisco VSUM (Virtual Switch Update Manager). Most of the new features are value add to the Advanced Edition. New customers will need a Ver 3 specific license to use the full functionality of Ver 3. Existing customers with support contract are automatically entitled to free upgrade to Ver 3. AVS incorporates Nexus 1000V capabilities with consistent application policy enforcement for virtual workloads and unprecedented end-to-end visibility for applications in your data center.
Increased Scalability (Advanced Edition)– More than doubles the scale from the previous release. The virtual switch now supports 250 hosts/servers per switch with 10,000 ports per switch. In addition it supports 4094 active VLANs and 16 million VXLAN (6144 active VXLANs) per switch across 6144 port profiles.
VXLAN control plane: BGP based control plane across multiple virtual switches provide expanded Layer 2 domain footprint that can potentially support nearly 40,000 VMs in a single domain
Increased Resiliency – Supports headless Port bring up where Virtual Machines can be bought up on the host even if VEM is offline i.e. the VSM is not reachable by VEM. Both VSM headful and headless VM vMotion is supported.
Cisco TrustSec 2.0 (Advanced Edition) – Continues to extended Cisco TrustSec solutions for network based segmentation of users and physical workloads, leveraging Security Group Tags (SGT) for defining security segments and SGACL support (Enforcement) and Native(in-line) SGT tagging.
BPDU Guard -- Keeps virtual network safe from misconfigured VLANs and strictly enforces VLAN boundries. It prevents Misconfigured VLAN Rogue devices from flooding the network
Storm Control -- Prevent network disruptions from a broadcast, multicast, or unknown-unicast traffic storm.
Simplified Deployment, upgrade and visibility with Cisco VSUM – Cisco VSUM is a FREE virtual appliance that enables Server and Network administrators to Deploy, Upgrade and Monitor Nexus1000V and to Deploy and Upgrade Cisco AVS from within their vCenter web interface.
Customer Experience -Here’s what one of our Beta customers, Josh Coen says about Cisco VSUM. Josh is a Principal Cloud Architect with Varrow and has been working in the IT industry since 1999, with a heavy focus on virtualization and storage since 2008.
Nexus 1000V has already reached the 10,000 customer milestone with some customers purchasing 1000+ CPU licenses. Nexus 1000V continues to provide the foundation for the most advanced virtual networks by supporting, 1) multiple hypervisor environments, such as VMware vSphere, Microsoft Hyper-V and Openstack KVM 2) the most extensive set of virtual network services, including ASA 1000V Cloud Firewall, distributed zone-based virtual firewall, vWAAS WAN optimization, the Cloud Services Router (CSR) 1000V, Cisco Prime Network Analysis Module (NAM) and advanced service insertion and chaining technology, vPath and 3) a true management control plane that provides greater policy and control features for richer networking functionality.
We’ll be showing a lot of these features this week. Come by our booth and check it out. If you are around #VMworld this week, give us a shout out on twitter using Cisco hash tag #ciscovmw. For those of you that can’t make it out to VMworld, listen to the review of these new features in Ver 3.1 in this webcast.
A few weeks ago when we announced the Cisco APIC Enterprise Module, in response to a post by Cisco VP Jeff Reed, David had quite a lengthy comment to which I’d like to respond. His specific question (within the full comment) was:
Do you see an upside for more value-added offerings — beyond the current anticipated cost-savings debate about the promise of SDN/NFV technologies?
First, thank you David for your questions. In short, Yes. At Cisco we see a lot of value in offering services to our Enterprise customers and also to our partners who offer managed services to their customers. Let me expand on this.
Cisco is fully aware of the emerging market segments with the still nascent SDN technology adoption. As you say, larger telcos and cloud service providers are looking at SDN/NFV with open hardware assessments and are more interested in scaling their deployments of multi-tenancy architectures. Whereas small and medium sized enterprises are evaluating SDN with a more application-centric approach. The main concern, given their modest investment infrastructure, (compared to the telcos and cloud service providers) is about having agile IT that can respond quickly to their business needs. Read More »
With all the talk around virtualization in our industry, it’s easy to get a bit confused. Between our industry’s love of acronyms and passionate evangelism of technological specs, it can be far too difficult at times to determine what’s really important, what is real, and what is just talk. Our announcement of the Cisco Evolved Services Platform today is meant to address these very points. It represents the progress we’ve made on our provider virtualization strategy and, unlike many others in the industry, orients the talk of virtualization around real business benefits and customer deployments.
The Evolved Services Platform represents a fundamental shift in the way service provider networks will be built. It not only has the industry’s broadest, most comprehensive range of virtualized functions, but it also orchestrates them to create, automate and provision services in real time, across compute, storage and network functions across the entire architecture. As the middle layer of the Cisco ONE SP architecture which works in conjunction with the infrastructure layer – the Evolved Programmable Network which we announced in September – the ESP ensures the right type of experience for subscribers regardless of how or where they connect to the network. And it does this while also delivering both significant operational cost savings and the ability to more easily and quickly pursue new revenue generating opportunities. In essence, the ESP does the equivalent for a service provider business as a retail storefront, factory, and tool kit would do for a manufacturer. It allows them to “manufacture” network experiences quickly, efficiently, and in a customized manner.
Those experiences can be many and span the entire provider’s existing services portfolio, plus an ever increasing array of new services that are now or will be possible in Internet of Everything. But to help keep the business orientation of this announcement, we’re announcing the first two service modules, complete with business models that can help quantify the benefits to the providers that are interested in or already deploying them: Read More »
If you were to believe the industry press, you could easily be forgiven for thinking that many companies across the world were rolling software defined networking (SDN) technologies into their networks today. I’m part of Cisco’s Services team and my colleagues across the world are the experts in helping you all design and deploy networks. If there is a large or complex leading (or bleeding!) edge network out there being designed, you can place a safe bet that someone from the Cisco Services team is involved helping our customers achieve their targets. If you’re involved in deploying any type of high technology equipment, you’ll appreciate that there is a world of difference between selling, demoing, and actually making it all work in your environment when it comes to new technology. Our team are in the latter camp.
So what are our consultants telling me about SDN in the real world? Excluding a few notable high profile cases (usually involving hyper-scale data centers) they are not seeing -- as yet, to be honest -- many early deployments. However they are seeing a growing number of customers interest in learning about and evaluating SDN related technologies -- including Cisco ONE, NFV and in particular Application Centric Infrastructure (ACI). And they are providing some early feedback on the use cases of SDN that customers are most interested in. They are all clear, however, on this point: this is the time to learn what SDN and Cisco ONE can do for your network in the future.
So how do you get started in SDN? Let me outline 5 key steps to help you get started. I’ll also point you to a technical white paper written by Mitch Mitchiner and Reema Prasad, two of our Customer Solutions Architects in Cisco Services, two of our experts responsible for making all of this work for you, your team and your business. I also recommend you check out the video link I’ve provided, for an excellent live demo of Cisco ONE technology, first presented at Cisco Live last year. This video gives a live demo of latency-based routing, one of the use cases described in Mitch and Reema’s paper.