David Meerman Scott explains the New Rules of Marketing and specific actions service providers and companies can take to better connect with their customers. This is the third in a series of videos conducted by Stacy Spognardi of Cisco focused on opening up a discussion about social media within the service provider community (and beyond). David examines the benefits of buyer personas and how companies are using social media marketing.
David Meerman Scott speaks with Cisco’s Stacy Spognardi about “New Rules of Marketing” and specific actions that companies can take to connect with their customers. This is the first of multiple-part series of interviews with David where we’ll look into buyer personnas, marketing tools-to-use and ask the question of whether social media is simply a fad.
(Part 2 of this session follows after the jump.)
Hello again – I thought it’s a good time for another post on the SP data-center.
You might have already seen the announcement regarding the Virtual Computing Environment (VCE). We believe this is wonderful news for our customers and partners; and represents an unprecedented collaboration between three highly regarded leaders in the IT industry: Cisco, EMC with VMware.
This coalition was created to increase customers’ business agility – specifically, through greater enterprise IT infrastructure flexibility, and lower IT, energy and real estate costs through pervasive data center virtualization and a transition to private cloud infrastructures.
We define a private cloud as a virtual IT infrastructure that is securely controlled and operated solely for one organization. Private clouds can be managed either by that organization or by a third party (e.g. a service provider), and that it can be housed either on or off of the organization’s premises – or in combination. Private clouds allow enterprise customers to rapidly use a virtual IT infrastructure.
By now the benefits of the private cloud computing concept are probably becoming evident to you: better control and security than today’s data center with the agility required for business innovation at substantially lower costs from virtualization. Stated another way, if your business needs multiple IT services – you no longer need to consider the challenges of assembling your own hosting/support/provisioning, management tool complexities, planning equipment for future growth, etc. as the first option – because you now have access to a pre-tested and pre-integrated private cloud model.
I had the opportunity to sit down with TMC’s Rich Tehrani recently, where we covered a wide range of topics, from recent announcements on the ASR 9000 and Visual Networking Index to what trends we see as being big for 2010 (read: IPv6). Plus, it allowed me to experience the wonders of the green screen (the desk in front of us is virtual…now if only I can get that technology full time, I could mask my receding hair lines and easily remove a few pounds!)
The Mayans had foresight that 2012 is going to be an epochal year. Now whether you agree the world is going to end or carry on is up to you. However what we do know is that the telecom skin encircling the planet, aka the Internet, will be suffering if we do not act now.
As the 4 billion IPv4 addresses run out sometime early next decade (current estimates: 2011-2012), the Internet will stop growing if we do not find ways to tackle the exhaust. The successor to IPv4 – IPv6 – allows 340 undecillion addresses or more than 50 billion billion billion per person on earth. Phew! However, the transition from IPv4 to IPv6 is not trivial and in a previous post I pointed out Large-Scale NAT (LSN) as one solution, which was also mentioned by Jeff Doyle of Network World. While LSN is a way to ‘preserve’ the life of IPv4 investments, new technologies are needed to ‘prepare’ for IPv4 and IPv6 co-existence. Both of these approaches will pan out over many years, and in the interim providers need to continue to ‘prosper’ from the boundless opportunities of the Internet.