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IBC 2010: The Emergence of the Media Data Center

They are not just for IT any more. They are playing a critical role for service providers worldwide, making the devices that we all love actually do the functionality that we love. With so much of the growth in networks being caused by video, why should a provider service those same requirements using a data center that was developed primarily for Information Technology use? They shouldn’t, of course, which is why Cisco is highlighting its media data center, as the name implies, is optimized for video and rich media. George Tupy, who heads the broadcaster marketing for Cisco, gives me a quick review and shares the benefits that this approach delivers – benefits which make media data centers a top of mind issue for providers.

Also, be sure to check out my hair on this one…what’s that growing out of my head…a feather?

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IBC 2010: Traveler’s Diary from Amsterdam

IBC 2010: I amsterdam

Key takeaways from Amsterdam:

caution - cycle pathBicycles, Bicycles, Bicycles: With dedicated bike paths being adjacent to the street and thousands of bell-ring people using them (often while texting, smoking, having their kids in the front and a friend sitting on the back), getting across the street is like playing a first-person game of “Frogger: the Human Edition.”

rough roadBuses handle driving off-road: I’m not used to seeing luxury buses driving through the mud, much less riding in them – but thousands of IBC’ers found out first-hand when the bus route was under construction, that the big buses can handle driving off-road through a muddy field just fine. Look for them next in an upcoming rally race.

Air conditioning is a good thing, even in Holland:  Surprisingly warm this week, Amsterdam was flat out hot while inside the RAI center, with tons of equipment in full operation and even more people in close proximity to one another (not to mention wearing wool suits…)

Beer and coffee seem to be their own food groups here: No time during a day is either out of fashion – perhaps it’s because both are consumed in quantity and that the stein-drinking lunch-goers don’t need mid-afternoon naps…

looking good in 3D glasses

There is no way to look cool in 3D glasses: None. Nada. Nyet. Nein. My failed attempts are just that. Failed attempts. Here’s hoping that Ray-ban goes big into the 3D glasses production business soon. (Wayfarer for me, please!)

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IBC 2010: Abertis Readying for the Video Surge

Another major announcement for Cisco at IBC was regarding Abertis Telecom and their deployment of our flagship edge router, the ASR 9000 Series. Abertis, a provider of transport to broadcasters and the broader telecom market in Spain, recognized not just the demands on their network that the wave of video will bring in the next few years – as you recall from our postings in June, the bandwidth wave will be a big one! – but they also realized the opportunity that wave, powered by new video services, brings to their business. To help enable them to meet the challenges and reap the opportunity, they chose Cisco and specifically the ASR 9000 Series router. We’re honored to have the opportunity to partner with them as they continue their leading role of bringing video to Spain.

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IBC 2010: Customer Meetings and Conversations

It’s day 3 of IBC 2010 and I had a quick moment with Murali Nemani, Director of Service Provider Video Solutions Marketing, about his interactions with customers, what’s getting buzz on the show floor and the increased recognition of the role that the IP Next Generation Network and the Data Center are playing in delivering IP video.

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IBC 2010: The Great 3DTV Debate

3DTV is no doubt one of the top issues at IBC this year, being featured in booths of countless device makers and discussed by most off of the attendees in one way or another.

“it is the dawn of a new era of television,” “it is banished to the niche hobbyist and will never hit mainstream,” “it suspends disbelief even further and makes a good TV experience great,” “no one will be willing to pay for it,” “it’s possible only because of HD,” “it’s not going to take off because of HD,” and “what’s up with those glasses?” are all comments that I have heard in just the past few hours. All of them make sense to some degree, but do they miss the point?

As a longtime SP360 contributor and an obvious coffee drinker dealing with some massive jet lag, in the following video, I go into the debate further and give my opinion on the debate. (Next year, we’re seeing if we can get two competing animated characters yelling the pro and con debate from each shoulder, but until then, you’re just going to be stuck with me giving a dramatic reenactment…)

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