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Social Media Marketing for Service Providers: Phil Harvey, Editor-in-Chief, Light Reading

I recently had the privilege of speaking with Phil Harvey, editor-in-chief of Light Reading. Phil joined Light Reading in September 2000 as Senior Editor and was named Editor-in-Chief in January 2008.

Light Reading is the world’s leading publishing, research and events’ company targeting service providers, with nearly 2 million page views per month. It produces more than 20 conferences and tradeshows per year in the U.S., Europe & Asia, including TelcoTV, which is the largest IPTV event in the United States.

Check out my video interview with Phil, who discusses everything from Light Reading’s future in the wake of the social media explosion, key issues and trends impacting the service provider industry such as over-the-top video…even the type of networking equipment he would be and why:

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iPOP June 2010 and ITU-T Focus Group Cloud Updates

This week has been quite busy with Cisco Live in Las Vegas, Nevada that saw well over 12,000 customers, partners and analysts in attendance and included the announcement of the Cisco Cius mobile collaboration business tablet.

Prior to my recent vacation, I had the opportunity to participate as Technical Committee Co-Chair at the 6th International Conference on IP+Optical Network at the NTT Musashino R&D Center in Tokyo, Japan, June 10-11 2010.

As we deliver real time applications such as gaming and ramp up to deliver HDTV and three-dimensional videos, the network infrastructure is pivotal table stakes.

Some key points and questions to ponder moving forward:

  • Race between application requirements and technical capabilities
    (remember evolution of PC capabilities?)
  • Bitrate increase usually justified video streaming applications
    (some SDTV and one HDTV stream per household + VoIP + Internet)
  • Do we really anticipate future bandwidth requirements?
  • video download rather than streaming
  • video e-mail
  • joint video editing
  • Consumer telepresence (concurrent voice, video, application sharing)
  • 3D video

It is about video!

Transitioning to the ITU-T Focus Group on Cloud Computing which convened on June 14-16, 2010 for its first meeting, there was not a lack of interest in cloud computing at this meeting and included representation from various sectors e.g. industry, governments and academia.

Some examples of presentation and discussion highlights include:

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World Cup 2014: Imagine the HD TV Experience

As Doug Webster mentioned in our first post on this topic, we’ve been considering how the TV viewing experience might evolve in four more years. I can also already imagine the likely enhancements that will transform the FIFA World Cup in 2014.

I believe that in the foreseeable future the term “Television” entertainment may be equally associated with on-demand video streaming over the Internet as it is with traditional linear programming via broadcast channels. At home, many pay-TV service providers will have deployed hybrid set-top boxes that combine video content from a variety of different content sources.

Mainstream User Adoption of Streaming Video
According to Akamai’s latest real-time World Cup 2010 assessment, the tournament is already shaping up to be a major Internet milestone event. If the current state of video streaming adoption produces these incredible results, then just try to imagine how IP video consumption will skyrocket once online viewing behavior increasingly shifts from the PC screen to the TV set.

In the near term, service providers will continue experimenting with several different entertainment distribution business models that include a content delivery network (CDN) component. The applications of CDNs will be pervasive, and as we’ve already witnessed with the recent Direct One deployment in Romania, it will become a truly global phenomenon that reaches all markets.

The other trend that’s accelerating quickly is the availability of 3D video content.

Satisfying an Appetite for HD 3D Innovation
Late last year, FIFA and Sony announced that up to 25 matches of the 2010 World Cup would be broadcast in 3D. ESPN in the US, Sogecable in Spain, and Korea’s SBS are some of the networks that are offering this option to their subscribers.

And in May, our customer Numericable, in France, announced the availability of high definition 3D content in its VoD service that will launch later this year – the first service provider worldwide to do so.

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IP/MPLS Access Infrastructure – Enabling Pay-As-You-Grow Economics

Contributed by Shailesh Shukla, VP/GM Mobile, Access, Routing and Services Business Unit

The FIFA World Cup craze is sweeping the globe as the quarterfinals near, even here in the United States, thanks in part to the next generation of Internet technologies – enabling fans to watch the action at work, at home and on the move.  It was disappointing to watch this past weekend’s match end in defeat for the USA, but catching a glimpse of Mick Jagger filming the US goal with the Cisco Flip was heart warming and an example of how technology is creating new consumer experiences. Several media broadcasters and service providers have leveraged the Internet, giving viewers the ability to watch when they want and how they want – games streamed live to any screen, unique content such as ESPN using Cisco TelePresence to host interviews, and even 3D.

While the proliferation of IP-aware consumer devices like smart phones and iPad’s are enabling these new experiences, they are also exerting significant pressures on an operator’s current access infrastructure. Emergence of video, mobile, and cloud compute services are presenting new revenue opportunities for the service provider, but they can only capitalize on them if they have deployed cost optimized, carrier grade IP access infrastructure. Neotel, part of the Tata Communications global network, realized the opportunities by early investment in the IP NGN Carrier Ethernet system with innovative, feature rich and cost optimized access solutions. Last week, Cisco announced the availability of the ME3600X and ME3800X – compact, purpose built, and feature rich Ethernet Access Switches – extending 10GE MPLS capability to the Carrier Ethernet access and pre-aggregation space. These two new platforms bring the proven technology of larger aggregation routers such as the Cisco ASR 9000 and Cisco 7600 into a small form factor to address the power and space constraints of remote and low-density points of presence, but at a more cost-effective price point.

ME3600X and ME3800X bring the following key benefits to the operator:

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Navigate like a Hammerhead Shark: Get a 360 Degree View of SP Data Center & Virtualization Content

Hello again!

The scalloped hammerhead is one of the few creatures in the world that has 360 degree vision. Wouldn’t it be great if those of us involved in the service provider market could have the hammerhead’s panoramic view and easy access to the content we need to make the best business decisions? In today’s constantly evolving communications landscape, we can see that content is everywhere…video, events, webinars, podcasts, articles, industry research, white papers.

In this sea of ubiquitous communication vehicles, it’s easy to miss relevant, potentially useful information that’s been swept away by the torrent of articles that are constantly competing for our attention. Fortunately, you now have a new tool that automatically aggregates Service Provider Data Center, Virtualization & Cloud content from a variety of sources and puts it all into one organized and easily accessible place so you can find the content you need when you need it.

For example, we recently posted a video blog that features TELUS, a Canadian service provider, which has leveraged Cisco Unified Service Delivery architecture to unify data center and networking resources. The aggregator widget links to the video, as well as other Service Provider Data Center, Virtualization & Cloud multimedia, so you can quickly find related content.

Our content widget can be downloaded to the desktop, where you can – customize it with your own RSS feed. Or, you can embed the standard version in your own web page.

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