By now, if you haven’t experienced the movie Avatar in the theater, you most certainly have seen the buzz. Surpassing Titanic as the highest-grossing film is a feat in itself. However, of even more interest is that Avatar’s sales breakup indicates higher revenue from 3D and Imax showings. And history shows that which starts out in a theater eventually makes its way to our living rooms and quite possibly our mobile devices. Take for example, color movies, dolby surround sound, widescreen formats, video projectors and more. This leads to an inevitable conclusion: it’s the coming-out party for three-dimensional visual experiences.
It’s natural that people want more…of everything. The demand for more mobile access is clear in my previous blog. I highlighted that the explosion of devices is leading to the shortage of a key Internet resource: IP addresses. Cisco is addressing (no pun intended) this challenge with the unique Carrier-Grade IPv6 (CGv6) solution, with the CRS platform playing a key part. Now, people want more from their viewing experiences. Three-dimensional video technology is making its way to commercial viability. When it begins to arrive into our homes, 3D TV will be adapted for delivery on IP networks leading to more massive bandwidth needs. How much bandwidth are we talking about? At this stage the standards for 3D HDTV are in evolution. Conservative estimates peg each 3D HD channel to consume 10 to 15 Mbps. For a city with half-million subscribers that translates to upwards of 7.5 Tbps of capacity.
As I reflect upon the time that we’ve been able to share with our valued SP customers at the Mobile World Congress, here in Barcelona, I believe that I speak of all the Cisco leadership when I say - thank you, we really appreciate your thoughtful words of encouragement.
Kit Beall, Sr. Directory Mobility, SP Sales, and Nick Adamo, SVP, US SP Theater & Global SP Market Segment, joined me to recap what we’ll take away from our exciting experience at this year’s MWC event. Mobile Internet has truly moved to the core of the forward-looking SP strategic business plan. The Cisco acquisition of Starent was perceived by our customers to be right on target - directly in line with their needs and expectations.
As we have almost reached the half-way point for the 2010 Vancouver Olympic Winter Games, I wanted to share with you exclusive footage that was taped using Cisco Flip Video™ cameras to tell “the rest of the story” from the Olympics Opening Day & the Chinatown Spring Festival. Please check out NBCOlympics.com February 12-28 for complete footage from the 2010 Vancouver Olympic Games.
Olympics Opening Day Montage Go Canada Go! See a Cisco Flip Video collection of moments from this year’s Opening Day, including a run with the torch bearer, and zipline snowboard and hockey players. Ten points for attribution on the torch bearer; ten more for an accurate count of how many other Flip cameras you can count in this Opening Day video montage, captured on Flip Video.
Chinatown Spring Festival This year’s Olympic Games coincided with the annual Vancouver Chinatown Spring Festival, on February 14th near the Chinese Cultural Centre. The festival bursts with color and sound, in celebration of the Chinese lunar year. This snippet, captured on Flip video, shows a different kind of team effort: Making a dragon dance.
Smartphones were traditionally adopted primarily by the mobile early-adopter segment of the marketplace. Today, we’re witnessing the mainstream adoption of these very capable devices and the consumption of rich-media content.
In wrapping up another successful Mobile World Congress, we had an opportunity to speak with John Chambers, Chairman and CEO of Cisco, who took time out from his busy schedule to reflect upon our recent activities.
John has said it before, and it’s certainly evident at MWC this year, the network is the platform -- the essential foundation for delivering the connected experiences that consumer and business users really crave.
The Service Provider is becoming the enabler of all forms of communications and IT, and we’ve tied our future to the long-standing relationships that Cisco has with our valued service provider customers.
Cisco’s formation of the Mobile Internet Technology Group, which has been warmly received by our customers, was the next logical step to help us build upon our prior collaborations with mobile service providers.