Everyone loves “year in review” articles, slideshows and wraps, right? Well, I do. Cisco’s fiscal year ends July 26, so I thought it would be an appropriate time to give our fiscal year in review for the Cisco Social Media team and all the great content that we produce week-in and week-out.
Last August, we launched our monthly digital magazine entitled “Focus.” Each month we do a deep dive on technology topics that we care about and that the industry cares about. You can see all the issues here.
It’s estimated that the number of mobile-connected devices will exceed the world’s population by the end of this year. That is a tremendous amount of connections and as more devices enter the market, the way people, processes, data, and things – the Internet of Everything – connect will change everything about how we do business and live our lives.
Mobility is the power-player when it comes to the future of the Internet of Everything, revolutionizing everything from our shopping habits to healthcare innovations. In this blog, Mala Anand, Senior Vice President, Cisco Services Platforms Group, outlines the importance of mobility as an Internet of Things driver and how these “things” are essential to the success of the Internet of Everything.
Be sure to read the first blog in this series by Rachael McBrearty, Chief Creative of the Cisco Internet Business Solutions Group, about the Nexus of the Internet of Everything.
The Internet of Things (IoT) is on course to exponentially grow in the coming years, with more than 30 billion devices installed by 2020. And this count doesn’t include the “standard” items such as PCs, tablets, and smartphones!
We have already seen how IoT innovations can connect homes, linking light bulbs, locks, thermostats, and more. We have even seen networks make their way under water to the ocean floor. And during this year’s Cisco Live, mobile phone notifications, sensors on streetlights and recycling bins and other smart technology gave attendees insight into the fluidity of a connected city, as these “things” spoke to each another. These innovations are fascinating, but the question still remains -- what’s next?
Recently Sprinklr asked me how companies today are in trouble if they’re not keeping up with social disruption. Which led me to consider: What makes a company smart when it comes to being social?
Answer: Smart companies recognize three things…
Customers’ social expectations continue to rise. More and more consumers and B2B buyers are contacting brands through social media. Brands that fail to meet social expectations risk alienating a large portion of customers.
Offering social support to your customers brings valuable insight – and can help or hurt your brand depending on how you do it. Our customers give and get help from each other on social platforms. If you listen in and listen carefully, it’s a tremendous source of insight to provide a better experience and a better product.
The changing role of marketing means you can’t afford to ignore social selling. Recent ITSMA research shows 85 percent of B2B buyers use social media during the purchase process. Smart marketers begin discussions with buyers on their own terms and in the social environments where buyers seek information.
For more on this topic, please see my article in Sprinklr’s new Social@Scale Journal, available for download here.
Please share your thoughts in the comments section or via Twitter @KarMWalker
Over the last couple of months we have talked about Fast IT and the need to think about your IT model in a new way to thrive in the Internet of Everything (IoE).
Fast IT is the new model for IT that transforms and simplifies IT operations. It evolves and unifies infrastructure, platform, and applications to reduce complexity, accelerate service deployment, and increase security. It embraces today’s major technology transitions: cloud, mobility, and security, along with data analytics, new applications, and IoT. It addresses the requirements IT has to align to today’s business changes and organizational requirements.
In the IoE era, every company, no matter how venerable its brick-and-mortar roots, must think of itself as a technology company — creating digital capabilities that transform customer experiences, foster new revenue streams, spur productivity gains, or speed execution.
We wanted to understand the extent to which IT organizations were helping bring about this transformation to Fast IT — fulfilling a strategic role of innovation enabler — and which factors, if any, were holding them back. To this end, Cisco undertook a multipronged research effort. We engaged Global Market Insite (GMI), a division of Lightspeed Research, to conduct a comprehensive global survey on the impacts of IoE on the IT function, and the extent to which Fast IT capabilities have been addressed from both a strategic and an architectural standpoint. This soon-to-be-released research, the results of a comprehensive survey of more than 1,400 senior IT decision-makers across multiple vertical industries, provides insight into how IT can more successfully prepare for – and capitalize on – the Internet of Everything (IoE).
This quantitative research was complemented by a program of in-depth interviews with IT luminaries — leading industry analysts, authors, academics, IT executives, and practitioners themselves — on how IT infrastructure, IT economics, and organizational dynamics are changing.
As we know, the Internet of Everything—the intelligent connection of people, processes, data and things—has exploded in recent months. Alongside that growth, the pace of change across business and technology is occurring faster than ever and IT must innovate at a speed and scale to match. In order to capture the $19 trillion in IoE economic value, IT requires a new model.
Simply put: IoE requires Fast IT. And, it requires it now.
With networks getting faster and the whole world going mobile, the number of connections is growing at an unprecedented rate. By next year, the amount of mobile-connected devices will exceed the number of people on the planet, and by 2020, will reach 50 billion. And those devices are getting smarter all the time.
While there is no doubt that mobility, cloud and big data are each enabling business transformation, imagine what they could do collectively. That’s the power of convergence, and it’s revolutionizing the IT and business landscape.
This convergence brings together applications, systems and processes to help meet current needs while preparing for future innovation. It’s at the heart of the Internet of Everything (IoE) in connecting people, process, data and things in new and innovative ways. And mobility is a driving force fuelling this evolving landscape, breaking down barriers and enabling the birth of entirely new kinds of business and economic models.
Mobility: A Cornerstone in the Converging IT Landscape
Mobile devices are already a pervasive part of our lives. As mobility continues to evolve, these devices will be primarily how a network connects to the user, helping shape and customize the end-user experience to deliver more personalized services and real-time engagement.
Imagine you are an online shopper who doesn’t want to wait overnight for your shipment. You want your product now. From your mobile device, you will not only be able to price-match with other retailers and see if the product is available in a store near you (a current capability), but also connect with real-time data in the cloud over an agile network to see if there are checkout lines in the store, reserve a parking spot, and tell the customer service rep you are on your way.
Gartner predicts that, through this year, mobile apps will drive “the next evolution in user experience” by “leverage[ing] intent, inferred from emotion and actions, to motivate changes in end-user behavior.” This is already happening through smart devices and wearables, for example, as people (myself included) use health and fitness apps to help make better, healthier choices.