Petra Neiger
Global Social Media Marketing
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Petra leads the Digital Brand Campaign and Social Business Group at Cisco, which includes:
1. The company's digital brand campaign
2. Center of Excellence focused on social media training and enablement, consulting, best practices and pilots, social media management, social partners, and governance
3. Social Programs, which consists of social media events and various social business programs, such as the Cisco Social Ambassador program and advocacy.
She is the recipient of several industry best practices awards and was named one of 25 Top Digital Marketers by BtoB Magazine in 2012. She has experience in many areas of marketing, ranging from market analysis and forecasting to marketing communications and program management.
Twitter handle: @petra1400
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Digital and Social
5 Nuggets to Make Sense of the Crazy World of Social Media
Petra Neiger | 28 Nov 2012
(7 Comments)
I presented at the BtoB Networking Breakfast (#BtoBNet) today and wanted to share my slides in ...Digital and Social
Advocacy: Your Brand’s Ultimate Best Friend
Petra Neiger | 17 Sep 2012
(1 Comment)
Advocacy is a term we have been hearing more often in the recent years. It’s not a new term ...Digital and Social
13 Tips and Tricks: The Road to a Killer Social Media Training Program #smtraining
Petra Neiger | 01 Aug 2012
(0 Comments)
We can’t wait for our #smtraining tweet chat tomorrow! As we’re getting our fingers ready for speed ...Digital and Social
8 Lessons Social Media Practitioners Can Learn from Gymnasts #CSL2012 #CiscoEmp
Petra Neiger | 26 Jul 2012
(5 Comments)
As a former gymnast, I am an Olympics nut. I’m pretty much going to turn into a couch potato for ...Digital and Social
What to Do If You’re Drowning in the Sea of Social Media
Petra Neiger | 14 Jun 2012
(4 Comments)
If you’re a social manager trying to weather the storm all by yourself, at some point you have probably ...The most recent activity within Cisco Social Rewards program will be displayed herePetra posted a comment!
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