social networking

September 9, 2013

DIGITAL AND SOCIAL

Decoding Social Media Measurement

Have you ever felt like measuring social media was like a trying to crack a secret code? Sometimes it’s difficult to figure out what data is important to measure out of all the information we are receiving. And as social media continues to become more of the way business is conducted, I’ve seen a shift […]

August 20, 2013

DIGITAL AND SOCIAL

Powerful Combination: Employees and Social Media

I keep thinking about the phrase “power to the people” and thinking it’s definitely taken a whole new meaning when it comes to engaging employees in social media. During today’s Let’s Chat! #Ciscosmt Twitter chat with Cisco’s Petra Neiger (@Petra1400) and Salesforce.com’s Jennifer Burnham (@JennyDBurnham), we got a first-hand look at the ways employees can […]

July 31, 2013

DIGITAL AND SOCIAL

Creating Meaningful Events with Social Media

The ins and outs of how to use social media effectively for on- and offline events can be overwhelming. What technologies do we use…how do we integrate social media, mobile, physical and virtual environments…and how do we make it a meaningful experience for participants? It’s a lot to think about before moving forward. The good news […]

July 29, 2013

DIGITAL AND SOCIAL

Using Social Media to Create ‘The Event’

As final preparations are underway for the July 31st (9am PT) Let’s Chat! #Ciscosmt Training Series USTREAM broadcast, let’s get the conversation going early! Are there certain social media examples used for on- and offline events that stick out in your mind? What made them great or perhaps ideas to avoid? And what was used […]

July 10, 2013

DIGITAL AND SOCIAL

Social Media’s Impact on On- and Offline Events

How do you turn social media on its head and make it unique for your initiatives? I’m always fascinated to see new approaches to using social media and get inspired by different organizations’ creativity. From specific initiatives to drive more traffic and awareness (like American Express’ Passion Project) to getting executives involved (like HubSpot’s CEO Manager […]

May 15, 2013

DIGITAL AND SOCIAL

Exploring Social Media with Caution

Today, we have never been so connected and accessible.  Information has never been that easy to get.  And we’ve never been spoiled with so many updates. I used to remember sending snail mails (from Manila) to my grandma who was living in the U.S. back then.  That took a lot of time.  I remember my […]

April 22, 2013

DIGITAL AND SOCIAL

5 Tips to Becoming a “Savvy” Social Media Marketer

Where do you go to find social media tips, statistics, trends, and best practices? I recently attended the Social Media for Savvy Marketers event hosted by Cisco featuring speakers from Twitter, SAP, Adobe, BuzzFeed, Salesforce.com, Percolate, and more. The two-day event brought candid conversations, interactive panel sessions, and an engaging way to learn how B2B […]

April 5, 2013

DIGITAL AND SOCIAL

Getting the Insiders’ View of Social Media

Did you happen to catch the Let’s Chat! #ciscosmt Social Media Training Series executive panel USTREAM broadcast on Wednesday April 3rd? It was the first installment of an ongoing series we will provide through regular Twitter chats and occasional video chats. Side Note: In between Wednesday’s executive panel broadcast and our next Twitter chat, taking […]

April 4, 2013

EXECUTIVE PLATFORM

Top 10 Tips for Executive Social Media

Navigating social media can be an intimidating challenge for many people, but particularly for company executives who may not be naturally inclined to communicate using social channels or have the time to learn how to use them. My own experience with social media has evolved – initially by watching my teenage children use it to communicate, […]