monetization

Sponsored Data is off to a Rolling Start

In a mobile application ecosystem dominated by Over-the-Top (OTT) providers, mobile operators need to exploit new business models in ways to create value with them. One example of a Monetization use case promising a new business model is Sponsored Data. An early proponent among operators has been AT&T, who defines Sponsored Data as: “a service […]

Observations from Mobile World Congress 2015

I have just returned from a very interesting and jammed-packed week at Mobile World Congress 2015 in Barcelona. A record 93,000 plus people are estimated to have attended...

February 25, 2015

SP360: SERVICE PROVIDER

The Mobile Paradox – Why Are There Price Wars in a Time of Plenty?

One of the first lessons that every economics student is taught is “supply and demand” – the fundamental economic principle that price goes up with increased demand. Yet we are...

December 2, 2014

SP360: SERVICE PROVIDER

How Service Providers Can Become Leaders in the Internet of Everything

Over 50 billion “things” or devices are projected to be connected to the Internet through wired and wireless networks, generating zettabytes of data, all powered by cloud computing. This Internet of Everything (IoE) will fundamentally transform businesses, generate enormous economic wealth and create immeasurable social value. Cisco is discovering that successful IoE implementations require a solid […]

October 13, 2014

SP360: SERVICE PROVIDER

Cox Communications and Cisco Jointly Present on Innovations in Network Monetization and Optimization

Project Illustrates How Software Defined Network (SDN) and Network Functions Virtualization (NFV) Work in Concert to Enhance How Networks are Designed, Operated, and Monetized Last week, I blogged about some...

September 30, 2014

SP360: SERVICE PROVIDER

New Smart City Opportunities for Service Providers

Tremendous new opportunities are being created for technology vendors and service providers as cities around the world look to build out smart cities to reduce municipal costs, tap new sources of revenue, and improve the overall quality of urban life. The previous blog (Smart Cities Are a $7.5 Billion Annual Opportunity for Technology Providers) described […]

September 15, 2014

SP360: SERVICE PROVIDER

Smart Cities Are a $7.5 Billion Annual Opportunity for Technology Providers

Cities around the globe are beginning to build out new digital services such as smart lighting, traffic, waste management and data analytics to reduce costs, tap new sources of revenue, create new innovation business districts and improve the overall quality of urban life. The previous blog (“How to Make Money from Smart Cities”) identified the […]

September 2, 2014

SP360: SERVICE PROVIDER

How to Make Money from Smart Cities

As cities around the world grow in size, we are beginning to see that strained resources, infrastructure, and services are causing natural limits to urban growth, which in turn limits the economic growth opportunity.  To combat this, cities as diverse as Barcelona, Nice, Kansas City and Songdo in South Korea, are starting to leverage advanced […]