karin surber

November 25, 2014

PARTNER

Thermalizing and Dollarizing: Building Your Protective Sales Bubble

Landing the first deal is just the beginning of the customer journey. Many sales professionals make the mistake of closing and immediately moving on to the next opportunity. But once you’ve got your foot in the door of a new account, why abandon your newly found customer credibility when it can be leveraged to uncover additional business there?

September 24, 2014

PARTNER

What is Your Credibility Factor? Earn the Right to Say “No” and Win the Business

If you’ve had sustained success as a sales person, you can probably look back at your career and pinpoint one or two defining moments that moved you to the next level of credibility with your customers. These moments are different for everyone.

July 30, 2014

PARTNER

Using Ongoing Marketing to Nurture Leads: Do You Know What it Takes to Get to “Yes”?

When I started in my sales career many years ago, I didn’t have the luxury of an established client base or a robust CRM package that reminded me who to call. I didn’t have a marketer funneling leads to me or setting up appointments on my behalf.

June 25, 2014

PARTNER

The Secret Formula for Success: Leveraging Promotions for the Win-Win

Last Saturday, I spent a few hours scouring department stores for “that just right pair of black flat shoes” needed for an upcoming networking event. On the third stop, there was a large sign reading “Buy One – Get One Half Off”. Now, I didn’t NEED two new pairs of shoes, but after finding those black flats and a pair of sandals, you would have been hard pressed convincing me otherwise.

April 10, 2014

PARTNER

Recognition for Sales People: The Motivation They Crave

Having worked in Sales for more than 18 years, I have learned that all sales professionals have a common need for recognition and motivation. Only about 5-20 % of sales people are, “intrinsically motivated” meaning internally driven and not seekers of recognition, whereas 80% are “extrinsically motivated” and want ongoing encouragement, praise and recognition to keep up sales.