A Half Million Likes on Facebook: Cisco Networking Academy Uses Social Media to Engage and Educate
This post was written by Hilal Chouman, social media strategist for Cisco Networking Academy Since late 2009, Cisco Networking Academy (NetAcad), one of Cisco’s Corporate Social Responsibility (CSR) programs, has been present on various social media networks. The earliest presence was on the rising social network of that time: Facebook. In late 2010, NetAcad’s Facebook […]
5 Steps To Becoming a Social Media Master!
People are becoming more media savvy than ever before. The advent of social media has resulting in people consuming and sharing more information. A by-product of this is that people have becoming adept at ignoring traditional marketing and advertising and better at spotting marketing content trying to masquerade as something else. The best way to […]
Announcing This Year’s BtoB Social Media Marketing Awards Winners!
Every year, BtoB’s Social Media Marketing Awards are rewarded to companies that exhibit excellence with an innovative social media marketing campaign or initiative for a number of different award categories including Best Use of Twitter, Best Use of Facebook, Best Use of Mobile and more. A few days ago, BtoB revealed the lucky winners and […]
Bringing Up the Social Media Baby
According to a Nielsen study, social media is no longer in its infancy. No kidding. During the November military confrontation between Israel and Hamas, social media played a very grown-up role. What distinguished it from past politically-charged social media exchanges was the participation of state and pseudo-state spokespersons. Official announcements were issued by the Israeli […]