“58% of business leaders are investing in either new digital products, services and digital channels to reach new customers in new ways.” – Boston Retail Partners Most of us know that change in any aspect of our lives can be daunting and takes time. However, we also know that change is not only constant, but […]
There’s a myth that home pages no longer matter. Here’s the thinking: Most companies and organizations find their digital traffic is now fragmented by their mobile apps, their social presence, and, of course, among hundreds of lower level “side door” pages that visitors find easily via search engines. Why bother with the home page when people are interacting digitally via all […]
Yes, I just used “cool” and “PowerPoint” in the same sentence. In this case I think that’s justified because of a very simple trick you can do to show off long scrolling designs (like most web and mobile pages are today) in corporate PowerPoint (or Keynote, etc) presentations. A challenge we digital design teams face is that PowerPoint and presentation […]
There’s a simple new Wireless Products Selector on Cisco.com that we hope will make it quicker to choose the right wireless product for you. It’s right at the top of our Wireless products page: This leads to a very simple, intuitive tool that guides you to choosing the right wireless access point or wireless LAN controller: Feel free […]
It’s fun seeing some of the quirky examples of home pages on web sites today, including Amazon’s retro “April 1, 1999” page. I can’t think of a time we’ve ever done anything like that on Cisco.com, mainly because we don’t want to distract customers from the jobs they’re coming to do with us. But, if you […]
In case you missed it, Cisco now has a tablet version of our flagship app. And it’s great. Some new features include: Products use a ‘touch’ visual navigation structure Quicker navigation through ‘bookmarking’ without the need to login Video Datasheets delivered via the tablet app Comprehensive Internet of Everything and social media coverage Partner content, […]
This recent post in the Harvard Business Review, Your Digital Strategy Shouldn’t Be About Attention, is a good reminder that the best digital experiences come from listening to your visitors and then anticipating what they want. We’re tried to follow that philosophy on Cisco.com and in our mobile apps, through observing by listening, invisible change, […]
In the US, this is the time of year when holiday shopping kicks into high gear. From Black Friday to Cyber Monday and beyond, retailers begin their big push to drive nearly a quarter of their annual revenue. And whether their customers are online or inside a traditional store, retailers today have the ability to […]
My colleague Bill Skeet published an interesting blog a few weeks ago about “Invisible Change” — the improvement and innovation that happens quietly in digital experiences such as web sites and mobile apps. You may have noticed — or not noticed — this phenomenon on web sites you visit frequently. For instance, you may have […]
