Episode 7: Global panel, brand authenticity & blockchain
Within each regional market, consumers want to feel good about buying from their preferred brands. The best way to instill that confidence and trust is for retailers to share information about how their products are made. Especially in this data-rich era, when notable information is likely to circulate anyway.
Our global panel talks about how retailers can tangibly collect and maintain intelligence surrounding the life cycle of their merchandise or food, despite complex supply chains and partner ecosystems. This episode (7 mins) is part three of a global panel discussion, within the larger retail video series (see episode 1 here). Hear from our regional experts about the benefits of brand authenticity and blockchain, for retailers that want to keep their customers coming back for more.
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