Within each regional market, consumers want to feel good about buying from their preferred brands. The best way to instill that confidence and trust is for retailers to share information about how their products are made. Especially in this data-rich era, when notable information is likely to circulate anyway.

Our global panel talks about how retailers can tangibly collect and maintain intelligence surrounding the life cycle of their merchandise or food, despite complex supply chains and partner ecosystems. This episode (7 mins) is part three of a global panel discussion, within the larger retail video series (see episode 1 here). Hear from our regional experts about the benefits of brand authenticity and blockchain, for retailers that want to keep their customers coming back for more.


Don’t forget to subscribe to our Retail blog so you don’t miss our eighth video in the series, going live next week.


What are the top technology investment priorities today? Comment below or join the conversation over at our Retail solutions YouTube channel!



Nicki Vereschagin

Global Retail Marketing Content Strategist

Global Industries Marketing