best practices

September 24, 2013

DIGITAL AND SOCIAL

A Chapter from My Unwritten Book: Social Media Planning (Part 2)

Last week, I shared basic enablement, intelligence, engagement and measurement practices. This week’s presentation focuses on some advanced practices in the areas of intelligence, engagement, advocacy and measurement. By no means is this list complete so please feel free to add your two cents in the Comment box below. The more we share, the more we can influence how […]

April 15, 2013

DIGITAL AND SOCIAL

3 Practical Tips for the Social Media for Savvy Marketers Event at Cisco #CiscoSMT #SocialSavvy

We’re counting down the days until the Social Media for Savvy Marketers event on April 18 and 19 at the Cisco Headquarters in San Jose and online. As I’m writing this post, we’re doing audio and visual checks and working out the final details. Personally, I’m super excited about Cisco hosting this event for the […]

March 12, 2013

DIGITAL AND SOCIAL

Social Media Is Like Gelato In A Cone #CiscoSMT #SocialSavvy

Last week I spoke at an event and the definition of social media came up. Some people refer to social networking tools when they speak of social media while others refer to the notion of engagement and content on the web. I’m more of a “gelato in a cone” kinda gal. I view social media as […]

February 27, 2013

DIGITAL AND SOCIAL

Three Social Media Writing Tips. You Know You Want ‘Em!

1. Define Your Voice Writing for social media is its own discipline and different from traditional writing: it is more like writing a story, a story that you want people to share with their friends and so on and so on. Defining your voice is the combination of knowing what you want to say and […]

November 28, 2012

DIGITAL AND SOCIAL

5 Nuggets to Make Sense of the Crazy World of Social Media

I presented at the BtoB Networking Breakfast (#BtoBNet) today and wanted to share my slides in this blog along with some food for thought based on my presentation: Not all social media participants will converse, comment or create. The Forrester social technographics ladder outlines 6 active social participation categories that also include people that are spectators […]

November 9, 2012

DIGITAL AND SOCIAL

Meet Steve Cramer: An Engineer Who Won A Trip To The London Olympics With His Video Skills [VIDEO]

 As the “Gold Medal” winner in Cisco’s internal London 2012 Olympic Video Contest, Systems Engineer Steve Cramer won a trip of a lifetime—six nights in London during the 2012 London Olympic Games. Before learning about his notable participation using video, let’s start off by watching his award-winning video that answers the question, “What do YOU […]

November 8, 2012

DIGITAL AND SOCIAL

Meet Shannon Fuller: Queen of Cisco IT WebEx Social

In today’s SME Champion blog post, we meet the so-called “Queen of Cisco WebEx Social for IT.” WebEx Social (WxS), previously known as IWE (Integrated Workforce Experience), is the company’s internal collaboration platform that exhibits social networking, content creation and real-time communication features. A Program Manager within the IT Customer Strategy & Success (CS&S) group, […]