In a world where we are increasingly connected, and other’s opinions or reviews are more accessible than ever, marketing must evolve to keep up. Consumers want, and expect, ‘on-demand’ marketing –customized marketing that caters to what they need
A Short Trip Down Memory Lane… On the quest of becoming a truly social-minded culture, about a year and a half ago, we rolled up our sleeves and created a multi-level, multi-track social media training program that used game principles and integrated
Employees of every organization use a variety of computing devices such as desktops, servers, laptops, security appliances, and mobile devices to increase productivity in this ever-changing world of Information Technology. The confidentiality
Last week, I shared basic enablement, intelligence, engagement and measurement practices. This week’s presentation focuses on some advanced practices in the areas of intelligence, engagement, advocacy and measurement. By no means is this
We’re counting down the days until the Social Media for Savvy Marketers event on April 18 and 19 at the Cisco Headquarters in San Jose and online. As I’m writing this post, we’re doing audio and visual checks and working out the final details.
Last week I spoke at an event and the definition of social media came up. Some people refer to social networking tools when they speak of social media while others refer to the notion of engagement and content on the web. I’m more of a “gelato in a
1. Define Your Voice Writing for social media is its own discipline and different from traditional writing: it is more like writing a story, a story that you want people to share with their friends and so on and so on. Defining your voice is the
I presented at the BtoB Networking Breakfast (#BtoBNet) today and wanted to share my slides in this blog along with some food for thought based on my presentation: Not all social media participants will converse, comment or create. The Forrester
As the “Gold Medal” winner in Cisco’s internal London 2012 Olympic Video Contest, Systems Engineer Steve Cramer won a trip of a lifetime—six nights in London during the 2012 London Olympic Games. Before learning about his notable participation using
