Retail and Hospitality

Finding New Directions for Retail: The Ever-Changing Store

Hello, everyone! My name is Anne McClelland, and I am the new director for Cisco’s retail and hospitality sales team in the U.S. I’m excited to have the chance to write for Cisco’s retail blog program, and you’ll be hearing from me regularly sharing some insights, musings, and speculations on trends as well as giving […]

Achieving a 3D View of Your Shoppers

If every click made by a shopper on an online store can be considered valuable information, surely every step taken by a shopper in a physical store is also a similar wealth of data. While clearly this is valuable input that many stores would like to have, the means to collect and process it is […]

Why Your In-Store Web, Mobile, and Video Experiences Matter

The lines between offline and online experiences are blurring. Customers no longer go online, they are online 24/7, and that includes inside your stores. In fact according to recent Google research, 89% of smartphone users leverage their smartphones while shopping in stores. And close to 70% of those used it to look at the retailer’s […]

Analytics Opens a Window into Each Shopper’s Journey

The key to retail today is customer understanding —where each customer stands on his or her personal shopping journey, whether in-store or out. Retailers must “know” each shopper as never before. And they must offer the kinds of contextual, personally relevant experiences that will optimize their merchandise mix, create faster inventory turns, and drive greater […]

January 22, 2015

RETAIL AND HOSPITALITY

Joe Bradley on the Hyper-Relevant Retailer: From Dark Assets to Dynamic Processes

One customer can be multiple shoppers, and retailers need real-time insight into every shopping journey. Be sure to take a look at Cisco VP Joseph Bradley’s new blog as he shares three retail Internet of Everything attributes that deliver hyper-relevance and build a dynamic infrastructure: http://cs.co/9003xAm3

January 15, 2015

RETAIL AND HOSPITALITY

New Study Tells Retailers: Win Consumers’ Trust to Deliver the Experiences They Want

Be sure to check out Blair Christie’s new blog on winning consumer trust! She discusses how a new Cisco study shows that shoppers are looking for efficiency, engagement, and savings from the store. For example: 77 percent of respondents said they would be “somewhat” or “very likely” to use a solution to optimize the checkout […]

January 13, 2015

RETAIL AND HOSPITALITY

The Delivery Experiment: My Week of Living Digitally

One of the hottest topics at NRF this week has been delivery systems. Recent research by Cisco Consulting has found that delivery is one of the top concerns of not only retailers, but of shoppers as well. I now have personal experience of this: Just before the holidays, my husband and I ran an experiment: […]