Industries are changing. Safety, health, and wellness are the top priorities around the world, and sports has “paused” for now. During all of this, however, I can tell you that it’s been an extremely busy time in the sports industry for Cisco and our partners. As such, I thought I would share with you four things that Cisco and its partner ecosystem are doing to make a global impact.

Leadership in the face of a challenging situation

Recently, I had the chance to talk with the folks at Sports Leadership Podcast. I touched on a bunch of topics including the history of Cisco’s Sports & Entertainment practice:

  1. Sports will be coming back, but it will be “lumpy” and will take time. At the same time, we will see lots of innovation to bring us back and numerous examples of remote fan/team engagement.
  2. To lead remote teams within Sports (or frankly any industry), you must bring your personality to the team, communicate often and leverage collaboration tools (we have a few of those here at Cisco).

Adapt, Improvise and Overcome

The world of sports endures. It presses on.

Recently, I moderated a panel called “Collaboration in the College Recruiting Process” that focused on how college football coaches, high school coaches and recruits are leveraging tools, technology and innovation to continue recruiting during this time. I have also seen some amazing opportunities for Cisco to partner with leading providers in other areas of the sports world. In the days leading up to the NFL Draft as well as the spring College Recruiting window, we had numerous teams asking for Cisco and the video technology firm XOS Digital to optimize the smooth play-back of video within Cisco’s Webex Platform. The innovation helped these teams move to a work-from-home model with ease and continues to show the power of the Cisco partner ecosystem.

Planning for the future

Out of necessity, teams and leagues are developing new ways to provide a powerful customer experience at venues, team facilities and through remote connections. As I have been discussing this with folks in the sports industry they are considering how IoT, IPTV, mobile, AI and much more will better engage and inform fans.

If you would like to learn more about these topics join us for our next Partner Success Sales Webinar on May 7. This session will include Cisco, WaitTimes, Intel, Vsblty, and the Genius Group.

The future of sports over the next 12-24 months will look different, but our partners that innovate and provide leadership during this time, will set a new benchmark for what a great sports experience will be.

Happy selling everyone!



Bryan Bedford

Global Industry Director: Retail, Hospitality, Sports, Media and Entertainment

Global Partner Organization