As AI and machine learning workloads surge at an unprecedented pace, there is mounting pressure on organizations to consolidate, optimize, and future-proof their infrastructure. The Cisco 2024 AI Readiness Index reveals a striking reality: 93% of IT leaders anticipate a significant increase in infrastructure demands fueled by AI technologies, yet over half (54%) admit their current systems lack the scalability and flexibility to keep up. Modern, intelligent networking infrastructure is no longer optional—it’s essential.

Cisco has launched the new Data Center Modernization & Optics Marketing Velocity Campaign to equip our partners to capitalize on this transformative shift so they can help customers build the resilient, scalable foundations their AI workloads demand. We realize not all partners have in-house marketing support so we’re making it easy with this new Marketing Velocity Campaign.

Data Center Modernization Marketing Velocity Campaign: Your Moment to Lead Transformation  

The new Data Center Modernization & Optics campaign is designed to showcase the power of Cisco’s UCS and Nexus solutions and help partners to differentiate themselves in the market. It provides partner marketing support through ready-made sales tools and design assets that can be used to amplify the data center modernization and optics sales efforts partners are leading.

Explore the campaign and start driving modernization efforts for your customers today!

Here’s how you can get started:

1. Explore the Resources Available: dive into our Campaign Kit, which includes customizable content, campaign guides, and tools that you can brand and market as your own for net-new or upsell data center modernization motions.
2. Activate the Campaign: activate the campaign in Marketing Velocity Central and add and remove content to make the campaign your own!
3. Engage your Audience: target IT leaders and AI practitioners with the campaign’s tailored messaging that highlights the power of Cisco’s UCS and Nexus solutions for your customers’ modernization efforts.
4. Equip Your Sales Team: this campaign kit isn’t just for marketers! Share it with your sales team to get them on board with the message you are taking to customers. As always, Cisco will be here to provide support in addressing technical questions and helping you close deals.
5. Track the Campaign Performance: track your customer-facing content performance and adjust your tactics as necessary.

For more information and to get started with the campaign, visit the Cisco Marketing Velocity Central page.

Let’s go!

Cassie Roach

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