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Todd Shimizu

Vice President

Marketing

With a deep background in marketing and technology, Todd has played a pivotal role in enhancing Cisco's global presence and driving impactful experiences that resonate with diverse audiences. His expertise in strategy, marketing, and storytelling has been essential in shaping Cisco Marketing’s modernization and shift to software, services, and AI. At Cisco, Todd has spearheaded several transformative marketing initiatives that align with the company's focus on One Cisco. He has been a driving force behind the evolution of Cisco.com, transforming it into an award-winning digital platform that showcases Cisco's technology and innovation. With a keen eye for digital strategy and user experience, Todd has successfully led a three-year enterprise transformation of Cisco.com, reimagining it a vital resource for customers, partners, and industry professionals worldwide. He also led significant strategic shifts in modernizing Cisco’s digital media practice and marketing technology stack. Today, Todd has taken on a new role in Cisco Marketing, leading the ground-up creation of Customer Lifecycle Marketing. This new organization fills in an essential piece of Marketing’s ability to serve customers and drive growth and loyalty throughout a customer’s journey with Cisco. Leveraging AI-driven insights, pre- and post-sale customer data, and close partnership with Sales and CX, this new practice will improve Time To Value (TTV) for Cisco customers – ultimately helping them achieve their outcomes faster. In addition to his marketing leadership, Todd Shimizu is committed to fostering a collaborative and inclusive environment within Cisco's marketing teams. He actively mentors aspiring marketers, encouraging them to embrace creativity and curiosity in their work. Todd's dedication to cultivating talent and promoting a culture of continuous learning not only strengthens Cisco Marketing but also supports the company's mission to connect and inspire. Todd is an active proponent for developing leaders with vision, compassion, and a drive for “everyone wins.” Todd and his wife, Tracey, live in the East Bay. They have two sons (Grant and Bryan) entering the workforce, a daughter (Lauryn) in her freshman year of college – and Piper, the labradoodle. Outside of work, Todd likes to spend his time running, traveling, and struggling with the guitar and piano.

Articles

November 21, 2025

CISCO INSIDER VOICES
Todd Shimizu
Olivia Shone

Celebrating Excellence: Cisco Customer Achievement Awards APJC 2025 Winners Announced!

4 min read

The results are in, and we’re thrilled to announce the winners of the Cisco Customer Achievement Awards: APJC 2025! During Cisco Live 2025 Melbourne, we celebrated the organizations and individuals who have demonstrated exceptional innovation, leadership, and transformative impact across the Asia Pacific, Japan, and Greater China regions. These awards recognize customers who are not […]

October 27, 2025

1

CISCO INSIDER VOICES
Todd Shimizu
Olivia Shone

Cisco Customer Achievement Awards: APJC 2025 Finalists

3 min read

Cisco is thrilled to announce the launch of the inaugural Cisco Customer Achievement Awards in the Asia Pacific, Japan, and Greater China (APJC) region! These awards celebrate and honor the remarkable achievements of our customers—organizations that are redefining what’s possible through innovation, collaboration, and digital transformation.

September 8, 2025

1

CISCO INSIDER VOICES

Tech Unscripted: Your Front-Row Seat for Honest Talk Between CIOs

1 min read

Discover authentic conversations in Tech Unscripted Enterprise IT Customer Story Videos for insights into tackling IT challenges faced today.

July 25, 2025

1

CISCO INSIDER VOICES

Cisco ThousandEyes Helps Drive Performance with the McLaren Formula 1 Team

4 min read

Are you maximizing your Cisco solutions? The ‘How I Cisco’ series showcases real stories of organizations solving big challenges and driving impressive results with Cisco. After featuring United Airlines’ journey to digital resilience, our next story shifts gears to the world of motorsport.  The High-Stakes World of Formula 1 and McLaren Formula 1 Team  Enter […]

June 16, 2025

CISCO CUSTOMER EXPERIENCE
Todd Shimizu
James Turrell

Cisco Customer Achievement Award Winners Recognized at Cisco Live San Diego 2025

2 min read

The Cisco Customer Achievement Awards: Americas 2025 took place last week at Cisco Live San Diego 2025, recognizing Cisco customers who have achieved exceptional results through the innovative use of technology. We’re thrilled by the response of the inaugural achievement awards program, with more than 130 nominations highlighting impactful business transformations and inspiring customer success […]

May 23, 2025

1

CISCO CUSTOMER EXPERIENCE
Todd Shimizu
James Turrell

Cisco Customer Achievement Awards: Americas 2025 Finalists

4 min read

  The Cisco Customer Achievement Awards recognize outstanding Cisco customers who are achieving exceptional results through the innovative use of Cisco solutions. Now in its inaugural year under a revitalized brand and enhanced scope, the program builds on seven years of legacy and the success of the Customer Advocate and CX Hero Award programs. We’re […]

May 13, 2025

CISCO INSIDER VOICES

United Airlines takes flight with Cisco: building a foundation for digital resilience

2 min read

If you’re a Cisco customer, have you ever wondered if you’re maximizing the full potential of your Cisco investment? If so, then you’ve come to the right place. ‘How I Cisco’ is a new series designed to showcase practical solutions to common business challenges, with the ultimate goal of helping our customers drive more impact […]