Roger Sherwood

Sales Manager

Media & Entertainment

Roger is an industry veteran with more than 15 years in the digital media industry. He is responsible for the the development and execution of the global go-to-market, sales, business development and partnership strategy for the Media & Entertainment vertical at Cisco.

Roger’s experience in the digital media, software and telecommunications sectors has been with a focus on sales, relationship building and international business development for rapidly growing organizations. Roger joined Cisco through the acquisition of ExtendMedia, a software-based digital video content management system (now sold as Cisco Media Suite), where he served as GM of EMEA. Previously, Roger served as Vice President of Global Services at ARRIS, Inc. There he led ARRIS’s consolidated technical support team responsible for the worldwide delivery, deployment, and support of the company’s multiple On Demand and OSS product lines.

He joined ARRIS through the company’s acquisition of C-COR. At C-COR Sherwood served as C-COR's director of customer solutions, EMEA and AsiaPac, where he helped spearhead international pre-sales and delivery of the company's network management systems. He has also held management roles at Amdocs, Nortel and Sigma-Systems.

Roger holds a bachelor’s in electrical and electronics engineering from Nottingham Trent University in the UK.


September 17, 2017


IBC 2017: A Media Blueprint for the Intersection of Sports and the Transition to IP

2 min read

Sports is sprinting ahead in the all-IP transition that we see so many media and entertainment companies considering.

September 16, 2017


IBC 2017: Cloudian, Cisco, and Important Trends in Media Storage

2 min read

Cisco has expanded our partnership with the fabulous folks at Cloudian, who are building ways for content providers to use S3 for private cloud access.

Re-building the House of Mouse on Cloud and IP: Lessons from Disney’s Majority Acquisition of BAMTech

1 min read

The world of media is changing. More content needs to be created. Fast. In ever greater resolutions. The traditional network and infrastructure is not able to support these new requirements. It just can’t scale or move rapidly enough, while costs and complexity are too high.

The Technicolor Experience Center: This Is Where Shift Happens

2 min read

Cisco is enabling the shift of IP-based technologies deeper into the video eco-system -- to edge it closer and closer to video capture, production, and that glorious haven for creatives and technologists.

Cisco@NAB: On the Beauty of Object-Based Storage for Media

3 min read

Cisco's UCS Storage Server is the right system for keeping up with data growth in the broadcast/media sector with the right object storage solution partners, and a solid set of financing options.

September 8, 2016


Cisco @ IBC 2016: Your Love Keeps Lifting Me

3 min read

Picture yourself as the guy at the big trade show who works for a well-known technology company, yet is representing (for them) a relatively new line of video technologies. He’s there amongst 54,999 others, who work for or with storied and legendary broadcast video giants: Grass Valley, a Belden Brand. Riedel. Imagine Communications. Sony. EVS. […]

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