Mark Yolton

Vice President of Digital

Cisco Marketing

Mark Yolton is Vice President of Digital in the Cisco Marketing organization. He is currently leading the execution of a company-wide next-generation digital strategy that includes the web (both Cisco.com in 80 countries and 40 languages, and the employee intranet), Cisco's presence on social media, Cisco on the mobile web and via mobile apps, and the creative use of business video through Cisco TV. His mission is to broaden Cisco's leadership position in online engagement with customers and partners, to drive incremental revenue, and to create highly relevant and high-value online relationships for customers, partners, and employees.

Prior to Cisco, Mark led the teams that manage SAP's corporate web presence globally, the company's brand-level social media policies and programs, he headed the SAP Community Network of more than 2 million members, and hosted major global events for SAP customer and partner technologists. Prior, Mark led digital and marketing teams at Oracle, PeopleSoft, Sun Microsystems, Unisys, and The Prudential.

In addition to his role at Cisco, Mark is the Vice Chairman of the Board of Directors of the Unity Care Group, a non-profit youth and family development agency focused on foster children, their families, and at-risk young adults. In his spare time he rides a Harley-Davidson for adventure, and to honor the military and first-responders with the Patriot Guard Riders. He and his wife, Karen, have three grown children, two grandsons, an enthusiastic Labrador Retriever, and reside in Northern California.


December 18, 2013


Digital Transformation: Is Your Company Making the Pivot?

80% of survey respondents [administered by MIT/Sloan and Cap Gemini] believe that their companies need to go through a significant digital transformation. However, 63% of those respondents also believe that...

November 21, 2013


What is ‘digital’?

How would you define ‘digital’?  As a communication channel or method?  A convenience enabler?  1s & 0s?  The inverse of analog? Bits versus atoms? Something we can no longer live...

November 5, 2013


B2B Buying is Very Personal

Believe it or not, consumers feel more emotionally connected to Cisco than to Apple, Amazon, McDonalds, or even Nordstrom’s.  New research just out from Google and CEB Marketing Leadership Council, is pointing to the fact that customers are more emotionally connected to B-to-B brands than to consumer brands.   Really?   Yes, and with the data […]