Digital Transformation: Is Your Company Making the Pivot?
80% of survey respondents [administered by MIT/Sloan and Cap Gemini] believe that their companies need to go through a significant digital transformation. However, 63% of those respondents also believe that...
What is ‘digital’?
How would you define ‘digital’? As a communication channel or method? A convenience enabler? 1s & 0s? The inverse of analog? Bits versus atoms? Something we can no longer live...
B2B Buying is Very Personal
Believe it or not, consumers feel more emotionally connected to Cisco than to Apple, Amazon, McDonalds, or even Nordstrom’s. New research just out from Google and CEB Marketing Leadership Council, is pointing to the fact that customers are more emotionally connected to B-to-B brands than to consumer brands. Really? Yes, and with the data […]