Damir Vrankic

VP of Commercial Offers and Licensing Experience (COLx)


With an innate drive for business innovation, Damir has a history of successfully building, scaling, and improving commercial offers and licensing solutions. As a leader of the Commercial Offer and Licensing Experience team (COLx) he is focused on driving revenues by optimizing Buying Programs and simplifying offers and licensing experience. Damir has over 20 years of experience in the global high technology industry with industry leaders like Microsoft and F5 Networks as well with number of top-tier business consultancies. With his international background, he thrives in diverse and collaborative environments and relishes the opportunity to work on shared projects with internal and external partners at all levels. Damir holds an MBA from Kellogg Graduate School of Management and a degree in Mechanical Engineering. He lives in the Seattle area with his wife, teenage twin daughters, and his dog Lucie.


March 26, 2021


Our Path to a More Effortless Licensing Experience

2 min read

Things move fast in our industry, and when it’s time to change, you can’t hesitate. Cisco’s software transformation is a perfect example. And as we drive innovation in our software, you can trust that we will deliver more visibility into your entitlements and renewals, and more choice in how you purchase and use Cisco technology.