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Aruna Ravichandran

Vice President & Chief Marketing Officer

Webex Collaboration

Aruna Ravichandran is a change agent and recognized authority on ‘the future of work’, with a track-record of guiding customers, partners, and global teams through workforce and technology transformations. Aruna brings a unique parallel expertise in technology and marketing, where the office of the CMO is a ‘growth partner’, not a marketing cost-center. She marries her computer engineering background, with a maniacal customer focus, and a business-outcome philosophy that is based on equal parts: purposeful storytelling and data science. Bridging the roles of the CMO, CIO, and CXO, Aruna believes in the power of marketing as a revenue creator, a brand value accelerator, and enabler of human connection. She is an outspoken proponent of leading with a people-first approach, to shepherd business leaders towards a more innovative, culture-conscious, and inclusive way of doing business. As an industry expert on SaaS marketing and enterprise technology, Aruna has a track record that spans more than two decades – building SaaS and digital routes-to-market and expanding the service addressable market – for companies including HP, Juniper, CA Technologies, and Cisco. In her current leadership post as the Vice-President and CMO for Cisco Webex, Aruna oversees marketing for the $6 billion organization, as a growth engine for the company. Aruna has authored two pioneering books on DevOps, is a contributor for Forbes.com, and serves on multiple corporate boards. She is a multi-award honoree, including: Top 100 Most Influential Women in Silicon Valley 2016, and the National Diversity Council’s 2016 Most Powerful and Influential Woman. Aruna holds an MBA and MS Computer Engineering from Santa Clara University and a BS Computer Science from Bangalore Institute of Technology (BIT). She was also a graduate of the esteemed CMO Leadership program at Kellogg Business School in 2019.

Articles

August 19, 2020

COLLABORATION

Webex Extends Great Meetings on Any Device: Available Soon on Portal from Facebook

2 min read

Announcing Webex is now a part of Facebook’s Portal- adding the Webex you know and love to Portal extends your ability to meet anywhere, on any device.

July 20, 2020

COLLABORATION

Webex & Reese Witherspoon’s Hello Sunshine: Encouraging Transparent Conversations

2 min read

At Cisco, we're here to build connections to allow the best kinds of conversations to happen. See how Webex helped Reese Witherspoon and Dr. Anita Phillips “hear” one another on Hello Sunshine’s Shine On with Reese at Home.

May 26, 2020

COLLABORATION

When the World Needs to Work, the World Works on Webex

2 min read

Webex is more than meetings. It is a platform with all the tools you need to get work done, a platform that builds bridges.

May 11, 2020

COLLABORATION

The Future of Work is Here!

3 min read

To help understand, navigate, and even embrace this future, Cisco has partnered with customers, futurists, analysts, and industry experts, launching our Future of Work thought leadership initiative.

April 22, 2020

COLLABORATION

What Earth Day, Webex, and Carbon Footprints Have in Common

2 min read

In March alone, there were over several million total Webex meetings. On this 50th Earth Day, let’s all look for ways we can influence change and promote a greener earth.

March 10, 2020

COLLABORATION

Work From Home Best Practices

1 min read

Cisco Webex has been enabling effective work from home practices for many years and we’d like to continue to share what we’ve learned and to learn even more from our amazing customers.

February 2, 2020

COLLABORATION

What do Cisco Webex, Football, and RuPaul Have in Common?

2 min read

In the early days of Webex, RuPaul reminds us of the innovative and creative DNA of Webex. Two decades later we're still pushing the boundaries of transforming the way people work.