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Beyond Today’s Productivity and Efficiency: Enterprise Mobility Enables Long-Term Growth

One of the basic tenants of enterprise mobility is its direct influence on “now”.

When organizations implement mobile policies like BYOD and virtualized desktops, day-to-day operations can immediately improve. In most cases, the rate of return on seeing change is direct. However, the impact of enterprise mobility is not short-lived.sixsteps

Recently, we counted down the “Six Essential Steps for Unleashing the Power of Enterprise Mobility.”  Throughout the series, we provided a guide for enterprises to follow to implement broader mobility. We discussed how businesses could benefit now by untethering their global workforce and increasing productivity. The series highlighted a tactical approach to mobility, yet we would be amiss not to discuss the long-term transformational impact mobility can have on businesses. How can mobility be a catalyst for organizational growth and innovation?

Last week, I read an IT Web article by Johannesburg-based Lebo Mashiloane that discussed how BYOD and mobility are fueling enterprise growth. The article brought up a concept that is always important to keep top-of-mind: How today’s technology solutions are changing the landscape of tomorrow. Read More »

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Three Flavors of CMX Analytics: Onsite, Online & Social

Big data seems to be everywhere these days. Everywhere you look there are new companies and technologies that promise to crunch up enormous databases and instantly extract from them knowledge and understanding.  Although that sounds impressive, it raises the question – how can that help me and my business? How does fitting an N degree polynomial to a CRM database help me grow my business?

At Cisco, we’ve taken a very practical approach to big data. We started by asking our customers: what do they want to know? What information would help our customers’ better manage their sites, optimize their operations and grow their business? We took those questions and built Connected Mobile Experiences (CMX) Analytics around them.

iStock retailWouldn’t a store manager want to know how many of his customers were new? Did that new marketing campaign launched last month really drive new visitors to the store? Or another example, let’s say the layout of the store was just changed, wouldn’t the manager want to know if it was effective? Did people spend more time in the store? How about better understanding your customer base?  Which web sites do my visitors visits? And of course retail isn’t the only segment that would like to know things. Wouldn’t an airport want to know how long people wait in the security line? Would a train station like to know how long before the train leaves people come into store?

Cisco’s CMX Analytics takes anonymous device location data gathered by the Cisco Mobility Services Engine (MSE), and leverages that data to provide clear, concise and relevant information.  In order to make the data easier to visualize, we have recently enhanced our user interface adding many features that help users immediately and intuitively grasp the data.  Our new dashboard enables every user to customize the views they wish to see and prioritize which data is meaningful to them. Our new Path engine enables customers to visualize how many people walk through the different paths in their venue. Our new reports can tell our customers everything from how many people are using their Wi-Fi to which floor people spend the most time in.  These are just a few examples of the many innovations pouring into out CMX Analytics platform. Read More »

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CMX to be featured at the inaugural IoT World Forum 2013

On October 29-31, 2013 in Barcelona, Spain, Cisco will host customers, partners, influencers and policy-makers at the inaugural Internet of Things World Forum.

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This October, Barcelona will begin the journey towards joining the ranks of Nice as a connected city, making it the perfect hotbed for displaying the Connected Mobile Experiences (CMX) solution in action. During the IoT World Forum, Cisco will showcase the CMX solution in a number of venues, both indoors and out.

CMX Analytics will be displayed on a large screen in the lobby of the iconic Hotel Arts on Barcelona’s waterfront, where the conference is being held. We will display dwell time, patterns of movement, crowding, etc. each day for the conference itself, showing real insights on the venue and attendees. Read More »

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Small Cells Summit in Dubai: 5 things you should know

lgarzaBy Lisa Garza, Service Provider Mobility Marketing Manger

The annual Small Cells event for Middle East and North Africa (MENA) took place this week. It featured regional innovators like Saudi Telecom, Etisalat, Zain and du, in addition to the global small cell pioneers like AT&T and SoftBank. Here’s what we took from the event

1. Mobile data growth and reducing cost-per-bit is a global challenge
The Cisco Visual Networking Index (VNI) shows that mobile IP traffic in MENA region is set to grow 10x over the next four years. Revenues are not set to grow at anything like this pace.  Service providers are responding to the capacity challenge by augmenting macro networks, by adding new spectrum and by introducing more efficient cellular technologies like LTE.  But these steps alone will not povide all of the capacity required, and some, like LTE introduction, will accelerate data usage by encouraging video consumption. The big capacity gains come from reusing cellular spectrum and by offloading to Wi-Fi – that’s what small cells are all about, and they’re a hot topic because the capacity they add comes at a fraction of the cost-per-bit of traditional radio technologies.1

2. Small cells are becoming central to network transformation strategies
These small cells conferences are a barometer of service provider, analyst and vendor thinking.  This year, Read More »

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As Mobile Social Usage and Constant Connectivity Increases, Security A Top Concern

Survey results from an IDC study recently revealed that people are relying more and more on their smart mobile device as their primary tool for communication and connecting.

The study, sponsored by Facebook, highlights some compelling insights about mobility including:

  • Half of the total US population uses smartphones
  • A “sense of being connected” is the strongest sentiment for driving mobile social usage
  • The most popular activities on smartphones are email (78%), Web browsing (73%) and Facebook (70%)

alwaysconnectedEveryday we are seamlessly integrating mobility features into our daily lives. We use mobile devices for tasks such as email, mobile shopping and making social connections. According to the IDC study, nearly 80 percent of us reach for our phone within 15 minutes of waking up for the day – I am part of this statistic!

It’s clear that mobility and the increasing use of social media creates new ways for us to interact and connect, but it’s also creating new security concerns. With the influx of personal data on our social media news feeds and our purchasing habits sitting in our smartphone’s browsing history, how can we make sure our personal information is secure? In addition, as the lines between personal and work devices blur, how can enterprises make sure employee-owned social networks aren’t opening the door for the latest network threat? An essential part of our mobile future will depend on enterprises and individuals developing a comprehensive approach to protecting sensitive data and privacy. Read More »

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